Episode 209

full
Published on:

30th Apr 2026

Pam Jordan on Cash, Pricing, Taxes, and the New American Deal (Full)

99 employees lost their jobs when a general contracting firm's Chapter 11 converted to Chapter 7 in open court — a company with strong sales and no cash. Jerremy Alexander Newsome and Dave Conley bring in Pam Jordan, who was there and built Pivot Business Group on that lesson: it's not what you make, it's what you keep. She walks through her fractional-CFO process — books, financials, tax returns — to find root causes behind cashflow complaints, and says pricing errors are now the most common first problem because owners don't understand direct costs. Her pricing framework stacks target profit, debt obligations, overhead, and direct costs in sequence, and she argues W2 workers routinely overpay taxes by skipping LLC structures and education savings vehicles they already qualify for. The episode also covers childhood money beliefs that cap income, the rigid nine-to-five that shuts out skilled working moms, a California agency that cut staff from seven to two and raised profit 300%, and why AI should be used to automate and monetize — not feared.

Timestamps:

  • (00:00) 99 jobs, one court date – when strong sales still couldn't cover cash
  • (00:29) Meet Pam Jordan – fractional CFO, Pivot Business Group, the origin story
  • (00:54) Chapter 11 becomes Chapter 7 – the collapse that reset how she thinks
  • (03:33) Keep beats make – why eight-figure revenue can still mean broke
  • (04:29) Find the real problem – books, taxes, root causes behind cashflow pain
  • (08:28) Pricing formula – target profit, debt, overhead, direct costs in sequence
  • (11:14) W2 tax leaks – LLC structures most employees never hear about
  • (13:53) Childhood money beliefs – what you learned before age 7 still caps income
  • (16:55) The flexibility gap – skilled moms, rigid schedules, lost output
  • (22:02) School and work are broken – who the current system was designed for
  • (43:09) AI as leverage – automate, monetize, and stop fearing the tool
  • (47:30) 300% profit, two employees – the California agency case study
  • (49:36) Rewrite the contract – what the new American work deal looks like
  • (54:49) Lightning round – the dangerous belief, the key P&L line, the first move
  • (56:07) Final frame – daily income focus, legal tax cuts, the side hustle unlock

Pam JordanWebsite | Instagram | Facebook | YouTube | LinkedIn

🌍 Connect with us: Instagram | YouTube | X

Transcript
Jerremy Newsome:

The old American deal said, work hard, stay loyal,

2

:

and the system will hold up.

3

:

Its end of the bargain, but it did not.

4

:

And the people feeling at the

hardest right now aren't just

5

:

the ones who got left out.

6

:

They're the ones who did everything

right and still ended up.

7

:

Exposed Pam Jordan watched that

happen to her own mentor and spent

8

:

the last 20 years making sure it

did not happen to the entrepreneurs

9

:

who decided to build their own deal.

10

:

Instead.

11

:

My name is Jerremy Alexander Newsom

with my co-host Dave DC Conley, and

12

:

this is solving America's Problems.

13

:

Pam built Pivot business

group around one idea.

14

:

It's not about what you make,

it's about what you keep.

15

:

She works with business owners navigating

a chaotic economy, and she's here today

16

:

to talk about the financial moves most

people aren't making and what the new deal

17

:

actually needs to look like for to work.

18

:

Ms.

19

:

Pam Jordan, welcome to the show.

20

:

Pam Jordan: Thanks, Jerremy.

21

:

I'm so pumped to be here.

22

:

Jerremy Newsome: Yeah,

it's gonna be so awesome.

23

:

It's gonna be incredible.

24

:

So, Pam, you were inside a general

contracting company when it went bankrupt.

25

:

Take us back to the moment,

the exact moment if you can.

26

:

When you realized it was going down,

what was happening to the people

27

:

around you and what did you, what

did you decide to do differently

28

:

because it was actually happening?

29

:

Pam Jordan: Yeah, absolutely.

30

:

So, anyone who's walked through that,

like a business closing down and seeing

31

:

someone's dream fall apart, it's a

very physical, emotional experience.

32

:

So I can tell you

exactly how it felt like.

33

:

I mean, I, it was like a, it was

like you got run over by a truck

34

:

and there's about two years of my

life that are kind of grayed out.

35

:

Like, I look at pictures and I was like,

oh, I forgot we did that, you know?

36

:

but really for me, it was when

we were in the courtroom and we

37

:

had filed chapter 11, for the

business and it was a restructuring,

38

:

so we were trying to save it.

39

:

99 employees, all that.

40

:

And ultimately the bank came in

and said, you tried really hard,

41

:

but it's just not good enough, fast

enough, and we're pulling the plug,

42

:

so we're converting you to a seven.

43

:

And I'm sitting there,

the owner's not there.

44

:

he physically wasn't able

to handle this season.

45

:

so I'm in the court

representing the company.

46

:

It's not my company and the judge

and both lawyers look at me and

47

:

apologize and say, we know you tried.

48

:

And then I have to walk out with no

job and tell you guys like, this is it.

49

:

And so that's when I realized how

important it is to understand the

50

:

finances of your business and how much

cash is required because we had sales.

51

:

But we didn't have cash and there

was multiple, you know, and it's,

52

:

it's one of those things where you

can take one hit, but four big hits

53

:

in a row and it's just too much.

54

:

so that's where I learned what a

fractional CFO was and decided, hey,

55

:

that's something that could really help

the small business, the founder, the

56

:

entrepreneur, understand their numbers so

they wouldn't get in this trouble again.

57

:

And so that was, 10

years, nine, 10 years ago.

58

:

And I've built Pivot

Business Group from that.

59

:

Jerremy Newsome: Yes.

60

:

You built it outta that fire.

61

:

Right?

62

:

Which is super cool.

63

:

Again, taking what?

64

:

What is it?

65

:

What's it called?

66

:

Necessity is the mother of all invention.

67

:

Pam Jordan: Absolutely.

68

:

Jerremy Newsome: What's the one financial

truth that that collapsed, forced you

69

:

to confront about yourself and about

the company that you ended up building?

70

:

Pam Jordan: Yeah.

71

:

The, the financial

72

:

Jerremy Newsome: I.

73

:

Pam Jordan: really is, and you

said it in the intro, it's not

74

:

what you make that matters.

75

:

It's what you keep.

76

:

you can be a multi seven eight figure

business and have no profit and you're

77

:

broke and you're out of business.

78

:

And so far too often talk to entrepreneurs

who think they're very successful, but

79

:

then when you look under the hood and part

of our process is looking under the hood,

80

:

once we see what's going on, kind of a,

a hard conversation to be like, yes, you

81

:

have sales, but you're not profitable.

82

:

You don't have a sustainable

business model with this cash.

83

:

Jerremy Newsome: Gotcha.

84

:

Yeah.

85

:

Well, I tell people all the

time, and I'm glad to hear you

86

:

say it even in a different way.

87

:

There's a ginormous distinction between

the energy of making money, which most

88

:

people understand, and then keeping it.

89

:

Those are just two totally

different energies.

90

:

And the, the internal awareness of knowing

how, knowing when, knowing why I think

91

:

is extremely crucial for any business.

92

:

so on the side of CFOs then, 'cause

you used the word fractional, CFO,

93

:

most CFOs advise from a safe distance.

94

:

And since you've been on the wrong

side of a collapsing business, when a

95

:

client comes to you with a company that

looks fine from the outside, what's

96

:

the first thing that you check under

the hood that they've been pretending?

97

:

Isn't there?

98

:

Pam Jordan: Yeah, absolutely.

99

:

And what's funny is a lot of

100

:

Jerremy Newsome: I,

101

:

Pam Jordan: entrepreneurs come to

us because of a pain point, right?

102

:

That you don't

103

:

Jerremy Newsome: yeah.

104

:

Yeah.

105

:

Pam Jordan: CFO and a bookkeeper and

tax strategist 'cause things are great.

106

:

You come to us 'cause

it's a dumpster fire.

107

:

Like just being really clear.

108

:

Jerremy Newsome: Yep.

109

:

Pam Jordan: and so with the problem.

110

:

That I found early on is what the

entrepreneur is saying is really a

111

:

pain point and not the actual problem.

112

:

Right?

113

:

So they're saying I can't

make payroll, but really the

114

:

problem is, is their pricing.

115

:

And so when I first started, I was just

believing them and just trying to fix the

116

:

problem that they told me was the problem,

and I pretty quickly realized they

117

:

don't know what the actual problem is.

118

:

So I've created a process, a

proven process that we take our

119

:

clients through that quickly

identifies what's actually wrong.

120

:

So when a client comes to me and

says, Pam, my cashflow is a mess.

121

:

Like I just, I'm so stressed about

payroll all the time, I'm like.

122

:

I understand.

123

:

That's gotta be really hard.

124

:

We've helped clients with that.

125

:

Let me see your books.

126

:

Let me see your financials.

127

:

Let me see your tax returns.

128

:

We run it through, we have

an analysis that we do.

129

:

We do, validity score, a financial

analysis score, a tax strategy

130

:

score, like we rate their books and

their tax returns and everything.

131

:

And they have a very tangible

aha moment of like, oh, well, I

132

:

thought it was just cash flow.

133

:

I had no idea that this was the

problem and this was the problem.

134

:

And we're like, yes.

135

:

And we would love to help you.

136

:

Here's how we can do that.

137

:

so the problem is a lot of times

the entrepreneur gets confused about

138

:

the pain that they're feeling is

the result of the actual problem.

139

:

And the actual problem is what we

have to roll up our sleeves as.

140

:

You know, finance, business strategist

and figure out what's really causing this.

141

:

Like, is your marketing just awful?

142

:

Is your sales team trash?

143

:

Like, do you just not manage money well?

144

:

Like, is your pricing awful?

145

:

Do you have a really

overinflated overhead?

146

:

Like there's a lot that

could be wrong in a business.

147

:

And until you look under the

hood, you don't know which

148

:

one of those things is wrong.

149

:

And sometimes a lot of those things are

wrong, and we've just gotta pick the

150

:

first one and start and fix it first.

151

:

Jerremy Newsome: Do you ever find

which one, like you pick first, like

152

:

that, that's just most often incorrect?

153

:

Usually.

154

:

I mean, is it pricing or is like expenses?

155

:

Probably both of those somehow

156

:

Pam Jordan: is, it's funny.

157

:

Pricing has come up more in the

last 12 months than it has in prior

158

:

Jerremy Newsome: Really?

159

:

Pam Jordan: and it really

comes down in prior years.

160

:

It was more expenses like

overhead was inflated.

161

:

so we were fixing overhead a lot and

trying to tighten up payroll, but in the

162

:

last 12 months, it's really been pricing.

163

:

And what it is that I've found

is entrepreneurs don't understand

164

:

their direct costs well enough.

165

:

So they're selling a product or service

and they don't understand that all

166

:

their costs compile to a big number

and they need to charge more than that.

167

:

And so no one's charging the right amount.

168

:

So the first thing.

169

:

For a lot of our clients

is their pricing is wrong.

170

:

'cause once we look at their

fulfillment costs and what their

171

:

overhead is, we're like, dude, you

can go get a job and make more money.

172

:

Why are you running a business

with 30 people right now?

173

:

Like a salary?

174

:

W2 would.

175

:

Take, you'd be able to take home more.

176

:

Like, do you wanna fix this or do you

just wanna close it down and go get a job?

177

:

And as soon as you increase the pricing,

then there's more cash flow coming in.

178

:

Stress is relieved.

179

:

People are sleeping better.

180

:

Payroll's not such a nightmare.

181

:

And then we can fix other things.

182

:

But surprisingly, pricing has

been the typically nine times

183

:

outta 10, the first problem.

184

:

Most of our clients.

185

:

Jerremy Newsome: Now, what's

your general, I mean, I get

186

:

this a lot from entrepreneurs.

187

:

Like what's your general, if you have

one, either formula or recommendation

188

:

for how someone sets pricing?

189

:

'cause I, I agree with you Totally.

190

:

I think generally it's

like a, I don't know.

191

:

Let's see.

192

:

If people buy it for this amount and they

just kind of start, is there a formula

193

:

that you use or you suggest at all?

194

:

Pam Jordan: Absolutely.

195

:

Yeah.

196

:

Jerremy Newsome: Okay.

197

:

Pam Jordan: we have a whole framework that

we take our clients through, and it's.

198

:

It's not just like take your, take it and

mark type, you know, multiply it by three.

199

:

What we start with is

what profit do you want?

200

:

So we flip the switch

and say, what profit?

201

:

What do you want your profitability

to be on this product or service?

202

:

And depending on what your sell,

it might be 7% or it might be 35%.

203

:

We need to, it depends.

204

:

So we figure out what you

want your net profit to be.

205

:

And part of that is, this is a

little accountant E, but like

206

:

you need to make sure that you're

covering your debt obligation.

207

:

So you need to include,

make sure that includes the

208

:

principal portion of your debt.

209

:

So you can't just say, oh,

I wanna make 10% profit.

210

:

But then you've gotta be, you've got a

SBA loan that takes $5,000 a month, right?

211

:

So we need to calculate exactly

what your true profit needs to be.

212

:

we look at your direct costs.

213

:

Then we look at your overhead as a

percentage, and that gives you the price.

214

:

So it's not guessing.

215

:

and we have a whole formula that we.

216

:

and a whole tool that we have where it's

like, look, what is your target profit?

217

:

What is your overhead percentage

as a percentage of income?

218

:

or if you don't know that, like what

are your, what's your average burn rate?

219

:

What are your direct

cost to fulfill on this?

220

:

And it tells you what your cost has

to be to make that level of margin.

221

:

And then a lot of times PE clients are

like, oh, I could never sell it for that.

222

:

I was like, okay, well you're not making

money now, so do you wanna try like.

223

:

Dave: ha, ha, ha,

224

:

Jerremy Newsome: You wanna

wanna take a stab at the dark?

225

:

At profits maybe, or, yeah.

226

:

Pam Jordan: and so then it's like, okay,

well we can reduce your profitability so

227

:

we can cover your debt, but you're not

gonna take home any additional money.

228

:

Are you okay with that?

229

:

then we can charge your client less, and

they're like, no, I wanna make money.

230

:

I'm like, okay, well

then this is the cost.

231

:

Like the tool is it's, it's just math.

232

:

Unfortunately.

233

:

People put so much emotion into money,

and there's money mindset, and there's

234

:

money trauma, and there's money shame,

and it all boils into, I can't charge

235

:

that much for my services or my product.

236

:

No one will pay that.

237

:

Well, it's just math.

238

:

If you need to make this much profit, it

makes this much percentage of overhead.

239

:

Your direct costs are this.

240

:

have to charge this for your project

service to make those numbers.

241

:

Math like one plus one has to equal two

242

:

Jerremy Newsome: Mm-hmm.

243

:

Dang.

244

:

That's good.

245

:

All right.

246

:

Well, I got, I gotta put a pin in the

emotional components of money we got.

247

:

I mean, you know, you know, we

gotta go back to that at some point.

248

:

It's my favorite thing ever to talk about.

249

:

but this is the question I believe

that our, you know, our thousands of

250

:

listeners are gonna want to hear from

a professional, so business owners.

251

:

And W2 workers face completely

different tax games.

252

:

As you know, what's the

single most expensive mistake

253

:

you watch W2 workers make?

254

:

Not because they're careless, but because

no one ever told them the rules that

255

:

you have helped me with a few times.

256

:

Pam Jordan: Yes.

257

:

So you are a hundred percent correct.

258

:

There is a very different tax

game for W twos versus 10 90

259

:

nines, all the problem is.

260

:

People don't understand

the games and the rules.

261

:

Most tax code was written to help you not

have to pay taxes, not make you pay taxes.

262

:

And so the biggest mistake is W2

workers just swallowing the payroll

263

:

tax and paying it to the IRS and just

accepting that that's the only option.

264

:

There are other things that you can

do as a W2 to limit your liability.

265

:

Money because your W2 rolls to

your personal tax return, your 10

266

:

40, but there's things that you

can do with your personal money

267

:

to further reduce your taxes.

268

:

of which are wealth building.

269

:

And far too often the choice is,

look, you're gonna pay the IRS 20

270

:

grand anyway 'cause you made $300,000.

271

:

Do you wanna pay the IRS 20 grand or

do you wanna put that 20 grand in this

272

:

investment vehicle that will give you

dividends over time and you will get your

273

:

principal portion back in five years.

274

:

If you give the money to

the IRS, you get nothing.

275

:

Like what?

276

:

What do you wanna do?

277

:

And the problem is, most w twos don't know

that there's options out there for them.

278

:

And anyone, even a W2, can own an

LLC that is an investment vehicle.

279

:

So if you are a W2, you know, if you're

a high net worth individual, your 30

280

:

plus tax bracket, you need to be putting

money aside either to pay the IRS or

281

:

what I would suggest is to intelligently

use it in tax strategy ways that builds

282

:

your wealth so that you keep the money.

283

:

Because the bill's gonna come due.

284

:

It's your choice whether you pay the

IRS or whether you keep your own money.

285

:

Jerremy Newsome: Yeah.

286

:

Yes.

287

:

That's awesome.

288

:

That's great advice.

289

:

I mean, what I heard you say is.

290

:

Hey, anyone can create

this taxes or paperwork.

291

:

Do you wanna create paperwork for a new

business, AK and llc, so you can take

292

:

advantage of certain tax strategies?

293

:

Pam Jordan: Absolutely.

294

:

It's, I, I mean, it's a hundred

to $300 depending on the state,

295

:

Jerremy Newsome: So wait a minute, Pam

are, are you telling me that if you

296

:

work in the United States of America

and you pay an exorbitant amount of

297

:

W2 taxes, that anyone can do this?

298

:

Pam Jordan: So weird.

299

:

Who knew?

300

:

Jerremy Newsome: That's cool.

301

:

Yeah.

302

:

That's really, really cool.

303

:

I love that.

304

:

well yeah, then walk me through

the feather in the cap of all that.

305

:

So you have an individual or

a client that you work with.

306

:

What have you noticed as it relates

to the spirituality of money?

307

:

Let's just dive into that for 10 to

15 minutes and then we're gonna get

308

:

political 'cause you're awesome.

309

:

How do you help someone feel

they are deserving of more?

310

:

And what roadblocks or hurdles do you

help them pull back or do you notice

311

:

that people have the most around that?

312

:

Pam Jordan: Yes, let's go to Money Church.

313

:

Come on.

314

:

Jerremy Newsome: Come on, I.

315

:

Pam Jordan: the problem is of us.

316

:

And psychologists will tell you different

ages, but somewhere between the ages of

317

:

three and seven, our world told us who we

are, what she, we should believe, who we

318

:

were to other people, and what money was.

319

:

And most of us have a really screwed

up version of most of those things,

320

:

and that's why anxiety and depression

and everything are through the roof.

321

:

So somewhere in our early years

we were told that money is

322

:

evil and we shouldn't want it.

323

:

Or oh, he must, Never be home for dinner.

324

:

And that's why they have that nice car.

325

:

Oh, oh, he's gone again.

326

:

You know, or, oh, I could never do that.

327

:

I, I would wanna take all

my money and give it away.

328

:

Or, oh, they're starving people in

Africa, you know, and so these phrases

329

:

that we hear as children mess us up.

330

:

And very few entrepreneurs realize that

their personal income se ceiling is

331

:

directly related to that subconscious

message that was given to them as a child.

332

:

And it is bull crap.

333

:

Jerremy Newsome: Hmm.

334

:

Pam Jordan: the first thing entrepreneurs

need to do, and I see this all the time,

335

:

when clients are plateauing in revenue,

there is a block in their subconscious

336

:

and their mind, in their belief system.

337

:

And this happens with pricing big time

that came from their five-year-old

338

:

self and their grandpa saying

something that, oh, that you know

339

:

that he must not be a very good,

good HUS provider because X, Y, Z.

340

:

Right?

341

:

Or saying, you know, your mom

struggling at the grocery store because.

342

:

You know, you're a single parent

and blah, blah, blah, and work

343

:

is evil and money is evil.

344

:

And that's why I never

have the toy I want, right?

345

:

And so if you can't identify that

and change the script, there is a

346

:

significant limit to your income

347

:

Jerremy Newsome: Gotta change the

script, the, the beliefs in our

348

:

head are gonna create your reality.

349

:

Yes, that's.

350

:

Pam Jordan: gotta do the work.

351

:

And very few people do the work.

352

:

Jerremy Newsome: Yeah.

353

:

Totally.

354

:

Totally, totally.

355

:

Well, speaking of work, I, I think

it'd be fun at some point to talk about

356

:

the wage gap with you, and I'm just

gonna throw that in your mind just to,

357

:

just to hear your perspectives on it.

358

:

Pam Jordan: the gender

wage gap 'cause I got

359

:

Jerremy Newsome: Yeah, yeah.

360

:

Just wanna, just wanna

get your perspective.

361

:

I'm just gonna throw that in there as

like a, Hey, this is coming, so that your

362

:

subconscious can start working on it.

363

:

Pam Jordan: teaser for me.

364

:

Jerremy Newsome: That's right.

365

:

That's right.

366

:

Because, because the old deal, right?

367

:

The 1970 sixties, eighties, you know,

economic deal in the US was built on

368

:

a model that assumed essentially one

income comma, one full-time caregiver,

369

:

and a nine to five working clock for

skilled women who are also mothers.

370

:

That model was never real at all.

371

:

When you watch employers struggle

to attract workers right now, how

372

:

much of that gap is just the old

model finally failing the people

373

:

that it was always failing, and how

much of it is something different?

374

:

Pam Jordan: I think that old model

should have died decades ago.

375

:

And so I think that the gender thing

is a whole, a whole can of worms.

376

:

So one of the reasons that I started my

business, I had a job offer after, that

377

:

company that I worked for went bankrupt.

378

:

I had a job offer and it was

a good salary, but it was

379

:

gonna be 60 plus hours a week.

380

:

And I was gonna get on a plane

on Monday and be home on Friday.

381

:

I had three kids under three.

382

:

I wanted to raise my children.

383

:

I wanted to be there.

384

:

I wanted to be there when they

took their first steps and

385

:

drop them off at preschool.

386

:

and so one of the reasons that I've

built the, type of business that I've

387

:

built is to accommodate working moms.

388

:

And most of my team are

in fact working moms.

389

:

Jerremy Newsome: Mm-hmm.

390

:

Pam Jordan: team calls have kids on them.

391

:

Jerremy Newsome: Yeah, totally.

392

:

Pam Jordan: Right.

393

:

Like we, our client calls don't have kids

on 'em, but our team calls, like I had

394

:

my, a meeting with my, my assistant this

morning and her, she's got a kid home.

395

:

Okay, well that's fine.

396

:

So her kid came in the frame, I waved

at her, she showed me her bunny.

397

:

Fantastic.

398

:

And then we went on with our meeting,

399

:

Jerremy Newsome: Mm-hmm.

400

:

Pam Jordan: my full-time bookkeepers

are full-time with toddlers and

401

:

infants, and they can do more in

30 hours a week than most people.

402

:

So the problem is.

403

:

People are trying to get the workforce,

female workforce to sit in a cubicle or

404

:

at a desk away from home, nine to five.

405

:

We can't do that.

406

:

Do you know why?

407

:

people get sick.

408

:

There's field trips.

409

:

Pickup is at three 10.

410

:

Jerremy Newsome: tell me about it.

411

:

What,

412

:

Pam Jordan: Like I, I drop my kids off

and my husband and I have to alternate

413

:

who's gonna pick up the kid each

day to see which one of us gets the

414

:

prize of working till five o'clock?

415

:

Jerremy Newsome: yeah.

416

:

Pam Jordan: And as business owner,

once I get, you know, so I pick 'em up,

417

:

get 'em home, okay, well then I can do

another little bit bit more work, you

418

:

know, handle some emails, whatever.

419

:

But then I can't.

420

:

But it does changes.

421

:

'cause this week, like today, I don't

have a soccer game, but tomorrow

422

:

we do have a soccer game and on

Wednesday we have a tennis match.

423

:

So like, if you want hardworking

females in your business, you cannot

424

:

succeed with requiring them to be

in an office nine to five because.

425

:

A lot of times the female

is the primary caregiver,

426

:

Jerremy Newsome: Mm-hmm.

427

:

Pam Jordan: because of the wonderful

wage gap that you mentioned.

428

:

Jerremy Newsome: Mm-hmm.

429

:

Yeah.

430

:

So hearing you say like that no

skilled female worker can sit in a

431

:

cubicle nine to five and and make

that work anymore, what does it cost

432

:

a company, not even just financially,

but maybe even philosophically

433

:

when it refuses to figure that out?

434

:

Pam Jordan: Millions.

435

:

Because you have an entirely untapped,

skilled market that you're not

436

:

utilizing because in your brain,

the only way to work is at a desk

437

:

if you're down the hall from me,

people can produce amazing results.

438

:

Amazing product for your clients virtually

in part of the time, because when my

439

:

moms are working, they are locked in.

440

:

Jerremy Newsome: Mm-hmm.

441

:

Pam Jordan: they know that

in two hours they gotta go

442

:

get their kid from preschool.

443

:

So are they doing all this?

444

:

No.

445

:

Like they are dialed in getting the thing

done because they know what's coming.

446

:

And it is in my, from what I've seen

with my team, it is the wage gap, right?

447

:

Like all of their spouses work outside

of the home and make more than them.

448

:

Therefore, they're staying

home with the kids.

449

:

But now they're making really good

money working for me and competing

450

:

with their husband for income.

451

:

Wow.

452

:

Still being a mom and being like,

Hey, I gotta go to the dentist today,

453

:

or the orthodontist or whatever.

454

:

Like, so and so's throwing up.

455

:

Cool.

456

:

Good luck.

457

:

What a bucket.

458

:

You know, like, go.

459

:

Jerremy Newsome: Yeah.

460

:

Yes.

461

:

Yes.

462

:

Three under three.

463

:

I'm, I'm still trying to figure

out where your award is for that.

464

:

it's somewhere though, Pam.

465

:

It's somewhere.

466

:

Pam Jordan: Yeah, that

was not well planned.

467

:

All I can tell you is my

husband's really cute.

468

:

Jerremy Newsome: Yeah.

469

:

That's awesome.

470

:

That's really good.

471

:

Yeah, I mean, I think.

472

:

When do you, and is it,

is it already happening?

473

:

When do you see the corporate shift

here in the US from the educational

474

:

system being shifted around dramatically

and the work system being shifted

475

:

around dramatically because I think.

476

:

I, I personally believe that the

traditional nine to five is totally

477

:

dead, and so many companies are

failing to see that presently.

478

:

And obviously the educational system is

100% deplorably broken because it doesn't

479

:

attach, Hey, this person has a job now if

it, if it is nine to five, and then this

480

:

education system, which is just broken

conflicts, the entire work schedule.

481

:

So that one person.

482

:

Has to always be changing anyway.

483

:

It would just make sense to me that

if we found a way to kind of come

484

:

together and go, let's blend both of

these so that it's a little bit more

485

:

flexible for the family unit, which

is compositionally comprised of all of

486

:

Americans, essentially, the majority

of them anyway, how does that change?

487

:

When does it change?

488

:

Do you see it changing?

489

:

What's this look like right now?

490

:

Pam Jordan: So I saw a huge shift in

:

491

:

had to go to remote work and a lot of

businesses realized, oh, this is possible

492

:

where I'd been doing that for four years.

493

:

And so I feel like 2020

definitely helped spur it and.

494

:

The education system is broken.

495

:

my kids do not participate in a

traditional education experience

496

:

because I do not believe it's

stand up, sit down, respond to a

497

:

bell, is what I want them to learn.

498

:

Jerremy Newsome: Mm-hmm.

499

:

Pam Jordan: so I think,

I think it is broken.

500

:

I think it is far from being fixed.

501

:

I'm seeing good trends,

but the problem is, is.

502

:

You can, there are

alternatives if you have money.

503

:

If you don't have money, you

are trapped in the system.

504

:

And so it's a self-fulfilling cycle

that if you're trapped in a job

505

:

where you don't have flexibility,

therefore your kids are trapped in an

506

:

education system that doesn't allow

flexibility and it doesn't solve itself.

507

:

So unfortunately, if you can't find

another way to get more income to

508

:

break either one of those cycles,

you and your kids are trapped.

509

:

so business owners need to invest

more in their team and allow them

510

:

flexibility so they can then give their

kids an opportunity to be untrapped.

511

:

Jerremy Newsome: And that's a

really, really interesting point.

512

:

'cause yeah, it is, it is

an income thing for sure.

513

:

Right there, there's, there's that

disparity that there has to be a shift

514

:

and kind of what your general thesis is,

or at least has been for a long time.

515

:

And again, one of the things I

like a lot about you is it's not.

516

:

Just necessarily income.

517

:

It can also be expenses for taxes, right?

518

:

'cause you draw a hard line

between the people making and what

519

:

they're keeping for a W2 worker.

520

:

Right now, cost of living

is up, wages are flat.

521

:

Maybe they're carrying some student debt.

522

:

How much of their financial stress

as a math problem they could actually

523

:

solve versus a structural trap

they can't escape on their own.

524

:

Kind of like what you just said.

525

:

Pam Jordan: I think it's a

hundred percent solvable for every

526

:

working American because there

are so many resources out there.

527

:

Call YouTube like you can, like, and

ultimately it's an income gap, and

528

:

so go to YouTube, learn a skill, get

a side hustle, solve the problem.

529

:

And you don't, and I think a lot of

people think that they have to make

530

:

millions of dollars to solve the gap.

531

:

Jerremy Newsome: No.

532

:

No.

533

:

Pam Jordan: an extra three to four

grand would do to your household.

534

:

Jerremy Newsome: Yeah.

535

:

Pam Jordan: most households,

that's life changing.

536

:

Well, three to four grand also completely

changes the story for your children's

537

:

education and future wealth growth

so that they can avoid college debt.

538

:

And a lot of which, if you, depending on

how you structure it, can help with taxes.

539

:

Jerremy Newsome: tell me more on that.

540

:

Pam Jordan: So there's things called

a Coverdale IRA, which you can use

541

:

after tax dollars to put money in and

it can go towards your kids' college.

542

:

There's 5 29 plans, which is

pre-tax dollars that can go

543

:

towards your kids' education.

544

:

So there are wealth

building tools out there.

545

:

That you can use that extra couple grand.

546

:

I mean, do face painting at carnivals?

547

:

Do balloon animals like

learn how to change tires?

548

:

I make my kids work for money.

549

:

They want something they have to work.

550

:

Like my son is getting a weed eater

because that's how he's gonna make money,

551

:

Jerremy Newsome: Mm-hmm.

552

:

Pam Jordan: Do a task.

553

:

And far too often.

554

:

People.

555

:

Again, it comes to mindset like,

well, I work really hard and I, and

556

:

I come in the door at five 30 and I'm

dragging, and my kids are complaining.

557

:

I gotta make dinner, blah, blah, blah.

558

:

Yes, so do all of us.

559

:

somewhere you sit your butt down

and start scrolling, or you turn

560

:

on the TV and in that hour to

two hours, what if you created a

561

:

template in Canva and sold it on Etsy

562

:

Jerremy Newsome: You can do that.

563

:

Pam Jordan: at 5 99 a piece?

564

:

You sell a thousand of those.

565

:

Do the math.

566

:

Jerremy Newsome: Yeah.

567

:

Come on Pam.

568

:

You're talking about language.

569

:

Talking about language.

570

:

Pam Jordan: so many little things,

and the problem is, is everyone

571

:

gives, well what if, what if the why?

572

:

The library has free wifi in computers?

573

:

Don't tell me that you can't

come up with a side hustle.

574

:

You have a walking computer on your

cell phone, you can make a business.

575

:

And so it is an income gap and the

problem is, is far too many Americans.

576

:

Working, hardworking people.

577

:

We're not set up with the mindset and

the ability of education and skills

578

:

and job training to make the income

they need to survive, and they feel

579

:

stuck and they don't know how to do it.

580

:

Learn a skill.

581

:

Find something that can bring in

a couple hundred dollars a week,

582

:

a couple thousand dollars a month,

and all of a sudden you have a

583

:

different storyline for your family.

584

:

Jerremy Newsome: Agreed.

585

:

Yeah, agreed.

586

:

I posted this on my Twitter and I know

what Dave has a question, but like 17

587

:

hours ago, screw your penny saving plan.

588

:

The solution to your money

problems is make more money.

589

:

You know, it's, it's doable.

590

:

Like my sister right now.

591

:

She, she's, she's driving Uber

on the side at night rather than

592

:

watching movies or watching tv.

593

:

She's driving Uber making an extra

$185 a week right now, which is

594

:

helping, at least in her current

situation, so it, it's available.

595

:

we talked a lot about, you know,

Dave and I talked a lot about the

596

:

gig economy and what you just broke

down is so realistic for individuals.

597

:

And I just wanna say it again for

anyone who's listening, if they feel

598

:

like they're in a struggle, a Canva.

599

:

Template for a skill that you

have, and I'll insert, let's just

600

:

come up with three random ideas.

601

:

It doesn't matter if you're a

stay-at-home mom, stay-at-home dad.

602

:

If you say, oh my gosh, here's the

perfect way to cut a pineapple.

603

:

Or, here's how to, clean your oven with

supernatural products, or, here's a

604

:

way to keep your vegetables cleaner, in

your refrigerator or, or, or healthier

605

:

or longer, or not get rotten, right?

606

:

You create a Canva template.

607

:

Which can take you 18 minutes

or, or 18 hours, but it's doable.

608

:

Within a week.

609

:

You post on your Facebook, you share

it, you spend some time distributing

610

:

it, and like you said, if a thousand

people buy a thing that costs $5,

611

:

unless my math is wrong, that's 5,000

more dollars for you and your family.

612

:

It's a chip away at a debt to,

you know, to spend on, to spend on

613

:

dinner or nights out if you want to.

614

:

Pam Jordan: Exactly, or take your

kids to Disney World or whatever,

615

:

Jerremy Newsome: Yeah.

616

:

Pam Jordan: what it comes down

to is it's a money problem.

617

:

You can solve a money problem.

618

:

Do you know how you solve a money problem?

619

:

More money and how you solve.

620

:

How you get more money is you produce

something that the marketplace wants

621

:

and they will give you money for it.

622

:

Babysit, cut grass, drive for Uber.

623

:

Make Canva templates like there is so

much you can do to add a couple hundred

624

:

bucks to your bank account every week.

625

:

That adds up to thousands of dollars.

626

:

That really does change the story

for your family between having to not

627

:

have groceries, to having groceries,

to paying down debt, to being able

628

:

to afford a tutor for your child.

629

:

Jerremy Newsome: Yeah.

630

:

Dave: So Pam, one of our central

arguments in this series and what

631

:

I'm also hearing from you is

that in that there's transition

632

:

costs, retraining, pivoting,

starting over, and those costs.

633

:

What I've heard from you,

what I've heard from Jeremy

634

:

in the last 10 minutes or so.

635

:

Those costs land almost

entirely on the individual.

636

:

You've watched people pivot.

637

:

What does it actually cost a

person to make a major career

638

:

transition in, in real numbers?

639

:

And what's the role of government,

the role of companies, the role of

640

:

academia, the role of institutions,

the role of communities?

641

:

Thank you.

642

:

If any in this.

643

:

Pam Jordan: So I'll break that down.

644

:

The cost could be nothing 'cause you could

go on YouTube and learn how to make, how

645

:

to use Cam, the free version of Canva.

646

:

on YouTube.

647

:

Learn how to create a store on Etsy.

648

:

I think Etsy's 20 cents

per listing a month.

649

:

Like.

650

:

Minimal, or you can pay a thousand

dollars for some kind of course.

651

:

My mom right now is going

through a transition.

652

:

She's been retired for a long time, but

she has a passion and a hobby called

653

:

quilting, and she makes beautiful

pieces and she wants to monetize that.

654

:

So she made an investment in a course

so she can share her designs, and I am.

655

:

through the, paid a, I think, a

thousand dollars for the course.

656

:

She's using free Canva.

657

:

We're using free Claude, and she's

gonna have a store in Etsy in the

658

:

next month that for 4 99, you can.

659

:

Purchase her quilt templates with

all the patchwork and whatever.

660

:

So it could be pennies or it

could be a couple thousand.

661

:

But I do agree it is falling

on the individual and that's

662

:

where people are hesitant.

663

:

'cause they're like, well,

I don't have anything.

664

:

Well, you also went to McDonald's

today, or Starbucks today, or whatever.

665

:

Okay, well that $5 could

be your Etsy store.

666

:

Right.

667

:

It's, it's, there's minimal

startups to a lot of these.

668

:

Now, if you're gonna start a lawn mowing

business, yeah, that's a couple, you

669

:

know, a couple hundred dollars to buy

a, a used mower on Facebook marketplace.

670

:

But it just depends.

671

:

Where does, government lie with this?

672

:

I don't think they have a role.

673

:

I think they need to get outta

the way and let people produce.

674

:

I think businesses, not employers, but

businesses have a huge opportunity to

675

:

capitalize on these people that want.

676

:

income.

677

:

So if there's something that you can

bring to the market that can teach

678

:

people, bring value to them so they can

then go do learn from you, and then go

679

:

make money, it's a great opportunity.

680

:

So that's a gig itself.

681

:

It's like I can help you

come up with a side hustle.

682

:

I can help you redo your resume so that

you can get a better, higher paying job.

683

:

That's a job like, that's a side

gig that you could do at night.

684

:

Review resumes, help

people get other jobs.

685

:

I feel like the, the responsibility

lays relies on the person that

686

:

wants to do better for themselves.

687

:

I think academia cost way too

much, college cost, way too much.

688

:

so I think that's, that's a, so I've

got a 17-year-old, we've already done

689

:

college tours and that was painful.

690

:

we've got two 14 year olds that are

staring at this, but I'm gonna have

691

:

three kids in college that my husband

and I are gonna have to pay for.

692

:

And so we are doing things

now intentionally to.

693

:

Make sure that they don't come out

of college with debt, but they're

694

:

also not going to, going to colleges

that cost 80,000 a year to become,

695

:

to make 40,000 a year like in a job.

696

:

So.

697

:

Academia costs too much, and I don't

understand why when people are leaving

698

:

and going into the job market, teachers

are making best case 40 grand when

699

:

they after, as soon as they graduate.

700

:

how can you charge $80,000 for

them to go to school a year and

701

:

then expect them to pay you back

when they're only making 40,000?

702

:

In a year.

703

:

Dave: So I, I, Just help me understand

what your views are on this.

704

:

Because when we look at the

rest of the world, they don't

705

:

say, hey, you're on your own.

706

:

the rest of the world, there's

a, there, you know, government

707

:

is involved, business is involved,

communities are involved.

708

:

It's not just the individual.

709

:

And, and I, I, you know, from

what we see from like the rest

710

:

of the world, they kind of look at

the American model as, hey, you've

711

:

already proven that that doesn't

work, you know, like that's barbaric.

712

:

And so I, I'm trying to

get at, you know, what

713

:

is the American system?

714

:

How is it working?

715

:

And what could we do be

doing better, if anything?

716

:

Pam Jordan: So I think it's not working,

so I think what needs to be better is.

717

:

Organizations, nonprofit for profit

need to do better, to have options

718

:

for these people in the marketplace

to do better for themselves.

719

:

But I think the problem is, is

if you expect the government

720

:

to fix it, won't work.

721

:

The people have to want to do better

for themselves and their family.

722

:

They have to wanna take the

initiative because there are tons

723

:

of grants and programs out there.

724

:

For people to get into different

industries and get training, but

725

:

if the person doesn't wake up and

say, I want today to be better

726

:

than yesterday, it doesn't matter

what programs are available.

727

:

I think it starts with the

person and their personal drive.

728

:

I do think that as a free market

economy, there needs to be options

729

:

for them and there are options.

730

:

But unless somebody wakes up and

wants to do better for themselves

731

:

and pay, you know, get outta debt and

increase their wealth and have a better

732

:

situation for their kids, it doesn't

matter what the government offers.

733

:

But I think the marketplace has things out

there that people just don't know about.

734

:

And there's a lot of nonprofits

that do job training, free welding

735

:

classes like certifications.

736

:

Community college do amazing things

to help people get ready for trades.

737

:

if the person doesn't show up

for the class, it doesn't matter.

738

:

Dave: Well, I mean, let's just

say somebody has that desire.

739

:

They have, you know,

the capabilities.

740

:

You work with mothers, right?

741

:

Like, they're, they're, you know,

like, their, their biggest,

742

:

resource, their most finite

resource, like a lot of us, Time.

743

:

Pam Jordan: Line.

744

:

Dave: I, you know, I, I certainly

see that, that our government

745

:

is set up for a very, very few

people to do very, very well and

746

:

not necessarily the vast middle

that is, that is struggling.

747

:

And so I'm, I'm still trying to

wrap my head around of, there

748

:

are plenty of willing people.

749

:

Plenty of people that, that want

to do better and everything has

750

:

seems to be, is seemingly set up

either against them or not for them.

751

:

I feel like that there's still

something out there that, that

752

:

we aren't doing as an American,

that we aren't providing solutions.

753

:

If anything, we might be providing

more hindrance than anything else.

754

:

Would you agree with that or no?

755

:

Pam Jordan: Gimme some

examples of hindrance.

756

:

What do you, because in

my experience, I've like.

757

:

And I'm very much in a nonprofit

world outside of my W2, so

758

:

I see lots of resources.

759

:

So help me understand where

you're seeing hindrances.

760

:

'cause in my local community, I can

tell you where to go if you want help.

761

:

So help me understand where

you're seeing hindrances.

762

:

Dave: so, for, for instance, we've,

we've, we've done lots and lots

763

:

of shows, and, and one of the,

things that came up in our, gun

764

:

violence, space was that there are,

there are 50, There are 50 zip

765

:

codes in the United States that

have most of the gun violence in

766

:

the United States, and those 50 zip

codes are in urban environments, and

767

:

those urban environments have young

men who are shooting each other,

768

:

and there are programs that cost

only a million dollars in order to

769

:

ensure that those young kids can,

can learn Thank you for watching.

770

:

Conflict management and can learn

how to deescalate situations

771

:

and that is not something

that communities are actually

772

:

willing to put money towards.

773

:

It happens very, very, it

doesn't happen very often.

774

:

Another item might be is

that, I live in Miami.

775

:

We have terrible public

transportation, so the people who

776

:

need to work in these big, beautiful

buildings behind me have to figure

777

:

out how to get to where they need

to go when we did an entire series

778

:

on those who are incarcerated.

779

:

Those that were coming out of,

of being incarcerated have so many

780

:

things that are stacked against them

from, not being able to, to qualify

781

:

for jobs, even if they've, they've,

they've served their time, right?

782

:

Like they, they're, you know, like

they, they have paid for the price

783

:

and now they can't get a job.

784

:

and we see this in just in

this series, which is like

785

:

now that companies are starting

to loosen degree requirements.

786

:

They're actually getting a

different mix of people in this.

787

:

So when I say that there seems

to be a lot of headwinds,

788

:

I'm saying, yes, there are

certainly solutions out there.

789

:

Yes, there are certainly

things out there.

790

:

I personally disagree with the

idea that the energy that we

791

:

see being put forward from the

government, from governments, from

792

:

academia, from institutions, from,

from local governments to national

793

:

governments seem to be geared

towards, Not the most number of

794

:

people and how we can all flourish.

795

:

And so I struggle with the idea

that it's all on the individual.

796

:

I feel like that there's a lot

more that we could and need

797

:

to be doing in order to solve

problems in the United States.

798

:

Okay.

799

:

Pam Jordan: I hear you.

800

:

I hear you.

801

:

Absolutely.

802

:

But that's where I think the

marketplace needs to come into play.

803

:

Because if we're, we as business

owners want good workers, need

804

:

to create resources and make it

easy for them to come work for us.

805

:

Dave: Fair.

806

:

Pam Jordan: And we need to create ways

for them to contribute in the marketplace

807

:

as business owners, the government,

I'm not a strong fan of them, meddling.

808

:

Jerremy Newsome: They're gonna

mess it up anyway, essentially.

809

:

Right.

810

:

I mean, to, to your point, Dave,

and, and probably even to Pam's,

811

:

what I think that's missing in

the political space is really our

812

:

leaders giving us these exact ideas.

813

:

Right.

814

:

If, regardless if you had government

intervention or not, if we have a top

815

:

down political advisor, administration,

individuals, governors, senators, house

816

:

of Representatives, pouring into the

communities doing exactly this, where

817

:

you're telling them, Hey guys, I know

it's tough and here's how I did it.

818

:

Here's how I broke free

without government assistance.

819

:

And here's how you can too.

820

:

It's available.

821

:

It's possible.

822

:

It's a mindset.

823

:

It's a, it's an awareness that

you don't have to sell drugs

824

:

in order to make more money.

825

:

you can, you can, but you don't have to.

826

:

Right?

827

:

You don't have to resort to violence.

828

:

There are other ways to appropriate and

to create value out of seemingly thin air.

829

:

And granted, there's always gonna be some

places in the world, pockets of places

830

:

that are always gonna be a challenge just

because of in general poverty, right?

831

:

Poverty is the biggest correlator to

violence that there has ever been known.

832

:

And that correlation's also

gonna stem from lack of fathers

833

:

in any particular homes, right?

834

:

If you have a lack of father, if you

have no father figure in the household,

835

:

the children, regardless of race.

836

:

In regards to zip code have an

85% likelihood to go to jail.

837

:

So whatever systemic issue there is

in that aspect, I think it can not

838

:

specifically generally be solved, but

I think it can be at least declined or

839

:

potentially alleviated if we have voices

of power telling people what to do.

840

:

And that's the beautiful

part about this series.

841

:

And to your point, Pam,

education is way too expensive.

842

:

Way too expensive and we're

telling people, Hey, this is,

843

:

this is the only way to get out of

the, the quote unquote rat race.

844

:

This is the only way to get out of poverty

is that the only way to better yourself

845

:

is to go into debt, to get a college

degree, to get a job that's not gonna

846

:

be able to pay for your college debt.

847

:

That's the only way to do it,

and that's the general consensus

848

:

of most of our politicians.

849

:

Pam Jordan: And I think we are relying

on politicians who are not business

850

:

owners, who don't know how to build

something, hire people, manage money.

851

:

solve a money problem, relying on

politicians to solve a business problem.

852

:

Jerremy Newsome: Yeah.

853

:

Yeah, I agree.

854

:

I think it's, I think it's

extremely, extremely interesting.

855

:

switching gears for a hot second.

856

:

Your clients, small business

owners or maybe even W2 workers are

857

:

gonna be, are being told that AI

is gonna be changing everything.

858

:

When that fear shows up potentially

in a financial planning conversation,

859

:

does it change the actual decisions

people make and or what are you kind

860

:

of telling some of these, just some of

your clients, like how to handle this?

861

:

Pam Jordan: Used correctly, AI will

make all of our lives easier, and

862

:

so it's just having conversations

with the clients to understand

863

:

based on your product or service.

864

:

What's available to you?

865

:

like we've got a lot of hairstylists.

866

:

AI can't cut your hair, AI is

not gonna cut client's hair,

867

:

so they're not going anywhere.

868

:

However, they can definitely utilize

AI for their marketing, for their

869

:

scheduling, client communication,

getting testimonials and referrals.

870

:

So there's still benefits, but.

871

:

You know, there's other

industries where they're like,

872

:

oh, well, AI's gonna take over.

873

:

Okay, well how about instead of being

afraid of it, why don't you utilize it

874

:

and capitalize it as long as you can?

875

:

We've got some clients that are in

the education space, like gurus, they

876

:

sell courses and they're definitely

afraid, that AI's gonna take over.

877

:

And I'm like, okay, well how about

you leverage AI and make your product

878

:

easier to fulfill on, automate as much

as you can, bring more value So that.

879

:

There's a distinct difference between

you and just a bot telling 'em what,

880

:

how they should, one client's like

in the short term rental space.

881

:

So like, yeah, you can go on Claude

and ask how to set up an, an Airbnb,

882

:

but you as the guru who has 200 doors,

bring something different to the table.

883

:

So I think fearing AI doesn't help anyone.

884

:

It's a matter of how to

use it and monetize it and

885

:

automate and save time because.

886

:

Dave's point, our greatest

asset is our time.

887

:

So how can you use AI to use

more of your time with what only

888

:

you can do and that a bot can't

889

:

Jerremy Newsome: How are you doing that

in your business personally, because

890

:

Pam Jordan: day?

891

:

Jerremy Newsome: Give,

give me more, tell me more.

892

:

Pam Jordan: Yeah, so all of our calls,

are on Zoom, and so we have an AI bot

893

:

that's in all of our calls that does

both the transcript, the summary action

894

:

items, and creates a follow-up email.

895

:

so it's very easy for clients and

our team to stay focused on with this

896

:

particular client we collect about

the Augusta rule and the accountable

897

:

plan and setting a retirement plan.

898

:

And then the bot sends the follow up

email that says, here's our action

899

:

items and assigns them to people.

900

:

Huge time saver for my team, also

for our analysis, on the front end.

901

:

So we use AI to review past year's

tax returns and figure out where

902

:

potential gaps we're using the

strategies that we typically use.

903

:

So it saves us analysis time, our CFOs.

904

:

Use ai.

905

:

we use lovable right now, but the fun

thing with AI is like next week there'll

906

:

be another one that we use, right?

907

:

So this week we're using lovable, to

make our client dashboards and, but it's

908

:

all prompted using our CFO prompts and

our benchmarks that we're looking for.

909

:

And then what we're doing

is then translating that.

910

:

To our clients.

911

:

'cause showing a client a dashboard

makes them feel good about themselves

912

:

as long as the lines are going

up and everything's green, right?

913

:

But then helping them tie that metric to

their goals is where the person comes in.

914

:

We also use AI for our correspondence.

915

:

a lot of our content, and,

marketing strategy, lead funnels.

916

:

we use it for our internal dashboards, to

make sure that each department is meeting

917

:

their metrics and profitability for all of

our departments is where it needs to be.

918

:

convert, tracking, conversion rate,

cac, like we use AI all the time.

919

:

And then I also use, AI to

make my emails sound nice.

920

:

Dave: ha ha ha!

921

:

Jerremy Newsome: Make me sound nice.

922

:

Dave: Ha ha ha ha!

923

:

Pam Jordan: Yeah, I have a GPT that's

like in Pam's voice that I built, and so

924

:

I'll be like, this is what I wanna say.

925

:

Make it sound nice and it'll spit out.

926

:

So

927

:

Jerremy Newsome: That's

928

:

Pam Jordan: my

929

:

Jerremy Newsome: awesome.

930

:

Pam Jordan: as aggressive as my head.

931

:

Jerremy Newsome: That's awesome.

932

:

I love that.

933

:

Pam, tell us the story, right?

934

:

Tell us about one client

who played the game.

935

:

Right.

936

:

They understood the numbers, they

used the tax opportunities, they

937

:

built the habits and actually turned.

938

:

Chaos into stability.

939

:

What did it look like on

the, on their ground level?

940

:

Pam Jordan: Yeah, yeah, yeah.

941

:

So I've got one client,

out West California.

942

:

In the marketing space, agency,

and what we did is basically really

943

:

honed in on what his goals were

and his goals were quality of life.

944

:

He wanted money, for his quality of life.

945

:

California is not cheap.

946

:

he wanted money for generosity.

947

:

he had some very, big generosity goals to

support some nonprofits that he was into

948

:

and he wanted time with his wife and kids.

949

:

and at that, when we first started hanging

out, he had a big team and a lot of

950

:

different offerings, and so we got his

numbers in order, figured out where he was

951

:

making the highest profit margin and got

rid of all the other service offerings.

952

:

And so we just dialed in his

offer to what was most profitable

953

:

and what he enjoyed doing.

954

:

We drastically.

955

:

decreased his team.

956

:

so I think he had seven at the

time, and now he's got two.

957

:

and so we drastically decreased

his team 'cause he wasn't doing all

958

:

the, the branding and all the stuff

that he didn't enjoy doing and his

959

:

profitability wasn't as high on.

960

:

And so now he's just honed in on a product

offer that has a high profit margin.

961

:

He has key members that are making

good money fulfilling on it.

962

:

And he's not grinding day after day long

days, and he's got more money in the bank.

963

:

We implemented tax strategy.

964

:

He's keeping way more of his money.

965

:

We only pay taxes if we want to pay taxes,

and he's also living a very generous

966

:

life, giving a lot of money away to the

nonprofits that he really cares about,

967

:

Jerremy Newsome: I like it.

968

:

Nice.

969

:

Well, congrats to that.

970

:

Klin.

971

:

Pam Jordan: hasn't gone down.

972

:

Jerremy Newsome: Hey, that's cool.

973

:

That's always good to hear.

974

:

Pam Jordan: went up 300%, but his

top line revenue stayed the same.

975

:

Jerremy Newsome: Holy smokes.

976

:

Wow.

977

:

Dang.

978

:

Yeah, that's a big deal.

979

:

That's incredible.

980

:

Pam Jordan, with all of your

knowledge, skills, and expertise,

981

:

just for fun, before we get into

a lightning round, if you were to

982

:

rewrite a New American work contract.

983

:

One that works for the W2 worker,

maybe even the business owner,

984

:

potentially the mom who needs

flexibility, possibly even a person

985

:

who pivoted after a company collapse.

986

:

What are the financial commitments

that have to be in that new American

987

:

contract for it to actually work or semi?

988

:

How would you design it and

what would that look like?

989

:

That would solve a lot of the problems

that we currently face as a workforce.

990

:

Pam Jordan: I think the core truth is

we all want freedom of time and money.

991

:

Everyone gets out of bed because

we want freedom of time and money

992

:

and what that looks like for

different people is different.

993

:

Like for some it might be I wanna be

home with my kids more than I'm away.

994

:

For others it might be

I wanna be on a plane.

995

:

For others it, know, I wanna

play golf twice a week.

996

:

But the core of what everyone that

I talk to, all the business owners,

997

:

all the networking events, it's I've

been to six events so far this year.

998

:

Everybody wants freedom

of time and money and so.

999

:

needs to be the core truth of

what we're all trying to achieve.

:

00:50:46,729 --> 00:50:52,639

What, whether you're a W2 or business

owner, the next piece is understand what

:

00:50:52,639 --> 00:50:58,799

can you bring to the, the marketplace,

like a marketplace that brings value

:

00:50:58,799 --> 00:51:00,569

that someone will exchange you money for?

:

00:51:00,569 --> 00:51:04,029

And if it's your time,

then you're gonna be a W2.

:

00:51:04,989 --> 00:51:06,339

And that's perfectly fine.

:

00:51:06,729 --> 00:51:09,819

If it's you wanna create something,

then you're a business owner.

:

00:51:10,239 --> 00:51:14,139

And you just need to decide which bucket

you're in and then go do that thing.

:

00:51:14,979 --> 00:51:19,119

And if you hate it, there's

resources to go learn something else.

:

00:51:19,419 --> 00:51:25,649

Some of my wealthiest clients are

tradespeople, like and plumbers.

:

00:51:25,649 --> 00:51:30,569

You wanna make some money, go

learn how to run an A-H-V-A-C unit.

:

00:51:30,599 --> 00:51:32,459

Electric, be an electrician, be a plumber.

:

00:51:32,609 --> 00:51:33,539

Does that cost money?

:

00:51:33,539 --> 00:51:33,989

Yeah.

:

00:51:34,019 --> 00:51:37,049

Community college is a lot

cheaper in trade schools.

:

00:51:37,199 --> 00:51:41,769

We have, High schoolers graduating

with welding certificates.

:

00:51:41,829 --> 00:51:45,279

Like wanna make money trades.

:

00:51:45,549 --> 00:51:47,289

That's, that's a concern that we have.

:

00:51:47,289 --> 00:51:50,529

Like we are gonna run outta trades

people like, 'cause everyone's gonna

:

00:51:50,529 --> 00:51:53,559

college and getting all this debt

and then sitting in an office and

:

00:51:53,559 --> 00:51:58,539

have terrible work life integration

have divorces and miserable kids.

:

00:51:59,349 --> 00:52:00,819

We want freedom of time and money.

:

00:52:01,819 --> 00:52:02,719

There's other skills out there.

:

00:52:02,719 --> 00:52:05,299

So, do I have a kitschy phrase for it?

:

00:52:05,359 --> 00:52:05,779

No.

:

00:52:06,109 --> 00:52:08,209

I think we all want

freedom of time and money.

:

00:52:08,209 --> 00:52:11,719

I think we all need to realize what

we can bring to the marketplace

:

00:52:11,719 --> 00:52:15,349

that someone will give us money for,

and then we need to do that thing.

:

00:52:15,349 --> 00:52:17,899

And if we hate that thing, then

you need to go do a new thing.

:

00:52:18,549 --> 00:52:18,669

Dave: hm hm hm hm.

:

00:52:18,669 --> 00:52:18,989

Ha ha!

:

00:52:19,049 --> 00:52:21,449

So what's, what's the first move?

:

00:52:21,549 --> 00:52:23,669

So there's plenty of people that

are listening to this that also

:

00:52:23,669 --> 00:52:27,629

feel like that deal that they've

been sold, right, is falling apart.

:

00:52:27,809 --> 00:52:31,369

The job's unstable, the savings isn't

there, their path isn't super clear,

:

00:52:31,609 --> 00:52:35,029

and if they're the ones that are

responsible for it, if the individual

:

00:52:35,029 --> 00:52:36,849

is like on the hook for it, Great.

:

00:52:37,589 --> 00:52:38,869

What's their first move?

:

00:52:38,949 --> 00:52:40,789

Not the whole plan,

what's their first move?

:

00:52:41,789 --> 00:52:44,939

Pam Jordan: What do they enjoy doing

and what do people ask them Advice on?

:

00:52:45,939 --> 00:52:51,039

And it might be you are the best at

throwing your kids' birthday parties.

:

00:52:51,969 --> 00:52:53,709

The party favors are amazing.

:

00:52:53,709 --> 00:52:56,409

The table decorations are fire.

:

00:52:56,649 --> 00:53:01,599

The wall hanging is so

Instagramable freaking tastic.

:

00:53:01,779 --> 00:53:07,149

You now have a party planning business,

or you go to Canva and create a checklist

:

00:53:07,149 --> 00:53:11,529

on how to be as good as you at partying at

scheduling a party and sell it for 2 99.

:

00:53:12,339 --> 00:53:14,319

Like the thing that people.

:

00:53:15,129 --> 00:53:18,069

to do is look in the mirror

and be like, what am I good at?

:

00:53:18,069 --> 00:53:19,209

What do I enjoy doing?

:

00:53:19,209 --> 00:53:21,039

And what do people ask me about?

:

00:53:22,039 --> 00:53:22,909

What do people ask

:

00:53:23,007 --> 00:53:23,227

Jerremy Newsome: Hmm.

:

00:53:23,449 --> 00:53:23,509

Pam Jordan: on?

:

00:53:23,869 --> 00:53:25,879

That's what you bring to the marketplace,

:

00:53:26,162 --> 00:53:26,432

Jerremy Newsome: Mm-hmm.

:

00:53:26,539 --> 00:53:29,509

Pam Jordan: and if you hate

that thing, then don't do it.

:

00:53:29,749 --> 00:53:33,259

But if you've got bills and debt,

sometimes it's time to suck it up and

:

00:53:33,259 --> 00:53:37,189

do that thing because you might not

love party planning, but everybody

:

00:53:37,249 --> 00:53:38,869

always asks your advice on it.

:

00:53:39,079 --> 00:53:39,409

So then.

:

00:53:40,409 --> 00:53:44,879

Charge double so that you can go and, I

don't know, become a real estate agent or

:

00:53:44,879 --> 00:53:46,739

whatever it is that you wanna do for real.

:

00:53:47,219 --> 00:53:50,519

But the first thing is,

what do you enjoy doing?

:

00:53:50,519 --> 00:53:51,509

What are you good at?

:

00:53:51,779 --> 00:53:53,099

What do people ask your advice on?

:

00:53:53,099 --> 00:53:54,899

And what do pay someone pay you for?

:

00:53:55,349 --> 00:53:56,699

Because everyone has something.

:

00:53:56,729 --> 00:53:59,609

And if they're like, I don't,

okay, then start driving your

:

00:53:59,609 --> 00:54:01,739

car for Uber or cutting grass.

:

00:54:02,739 --> 00:54:05,499

Jerremy Newsome: You are telling me that

there's a thousand choices out there.

:

00:54:06,371 --> 00:54:08,021

Pam Jordan: There's a

million choices out there.

:

00:54:08,649 --> 00:54:09,189

Jerremy Newsome: That's right.

:

00:54:09,311 --> 00:54:09,631

Dave: hm hm hm.

:

00:54:09,751 --> 00:54:09,851

Hm.

:

00:54:10,089 --> 00:54:10,659

Jerremy Newsome: That's right.

:

00:54:10,659 --> 00:54:11,199

I love it.

:

00:54:12,039 --> 00:54:14,229

I mean, yeah, I think you and I share

this similar mindset where it's.

:

00:54:15,229 --> 00:54:18,289

You know, if there's some government

assistance at some stage, great.

:

00:54:18,289 --> 00:54:21,769

But the challenge generally, I, I

think, I think the government could,

:

00:54:21,769 --> 00:54:26,059

should, should slash could step in

for like scholarships for college.

:

00:54:26,599 --> 00:54:29,209

but generally when the government gets

involved, at least from the private

:

00:54:29,209 --> 00:54:33,884

sector, it's not gonna be extremely

fortuitous as we've seen in all the.

:

00:54:34,594 --> 00:54:37,774

Somali daycares in Minnesota

and California and everything.

:

00:54:37,774 --> 00:54:40,384

That's just getting extremely,

extremely fraudulent over there

:

00:54:40,384 --> 00:54:41,584

in that, in that situation.

:

00:54:42,124 --> 00:54:44,824

but from a lightning round perspective,

I'm gonna ask you a few questions.

:

00:54:44,824 --> 00:54:47,284

You just hit me with your quick answer

'cause you're doing a great job at

:

00:54:47,284 --> 00:54:48,394

that, by the way, which is awesome.

:

00:54:49,394 --> 00:54:49,694

All right.

:

00:54:49,694 --> 00:54:55,754

True or false, most small businesses

fail because of bad sales.

:

00:54:56,696 --> 00:54:57,416

Pam Jordan: False

:

00:54:58,416 --> 00:54:58,821

Jerremy Newsome: Why do they fail?

:

00:54:59,821 --> 00:55:02,341

' Pam Jordan: cause they don't have

cash, they don't have profitability.

:

00:55:02,749 --> 00:55:03,979

Jerremy Newsome: Oh, snap.

:

00:55:04,979 --> 00:55:06,539

All right, the finish this sentence.

:

00:55:06,539 --> 00:55:11,309

The most dangerous financial lie

Americans tell themselves is,

:

00:55:11,966 --> 00:55:13,001

Pam Jordan: I have to pay taxes.

:

00:55:14,009 --> 00:55:19,049

Jerremy Newsome: oh yeah, Pam,

shoot, coming out the gate.

:

00:55:19,139 --> 00:55:19,679

That's good.

:

00:55:19,889 --> 00:55:20,309

All right.

:

00:55:20,939 --> 00:55:23,129

W2 or 10 99.

:

00:55:23,129 --> 00:55:25,259

If you're starting over today,

which do you take and why?

:

00:55:26,259 --> 00:55:28,269

Pam Jordan: 10 99 because

then you're your own.

:

00:55:28,329 --> 00:55:29,119

You can be your own boss.

:

00:55:30,119 --> 00:55:31,199

Jerremy Newsome: Easy enough.

:

00:55:31,259 --> 00:55:35,669

What's the one line item on a p and

L that tells you everything about

:

00:55:35,669 --> 00:55:37,694

whether a business is actually healthy?

:

00:55:38,596 --> 00:55:41,056

Pam Jordan: Net operating

income, also known as profit

:

00:55:42,056 --> 00:55:43,076

Jerremy Newsome: Finish this sentence.

:

00:55:43,186 --> 00:55:45,356

Flexibility at work isn't a perk.

:

00:55:45,456 --> 00:55:46,076

It is a.

:

00:55:47,076 --> 00:55:47,616

Pam Jordan: requirement.

:

00:55:48,244 --> 00:55:49,954

Jerremy Newsome: Yeah,

that was my answer too.

:

00:55:50,584 --> 00:55:53,614

All right, in one sentence, what does

the New American deal need to guarantee

:

00:55:53,614 --> 00:55:54,904

that the old one never delivered.

:

00:55:55,904 --> 00:55:56,869

Pam Jordan: Freedom of time and money.

:

00:55:57,869 --> 00:55:58,799

Jerremy Newsome: Last one, Pam.

:

00:55:58,799 --> 00:56:03,749

Most underrated tax move a

W2 worker can make right now.

:

00:56:03,754 --> 00:56:03,844

Okay.

:

00:56:04,844 --> 00:56:05,749

Pam Jordan: Start a side hustle.

:

00:56:06,749 --> 00:56:07,529

Jerremy Newsome: Boom.

:

00:56:07,679 --> 00:56:08,909

Pam, I really like this.

:

00:56:08,909 --> 00:56:09,989

This was super fun.

:

00:56:09,989 --> 00:56:14,099

I think extremely tangible too

for people who are listening.

:

00:56:14,099 --> 00:56:18,569

Like there are legitimate action

items that you can all take right now.

:

00:56:18,989 --> 00:56:21,029

Pam, what's the easiest way for

any of our listeners, if they

:

00:56:21,029 --> 00:56:22,079

want to, to get ahold of you?

:

00:56:22,561 --> 00:56:24,991

Pam Jordan: Absolutely,

just go to pam jordan.com.

:

00:56:24,991 --> 00:56:25,861

That's my website.

:

00:56:25,861 --> 00:56:27,586

And on social, I'm Pam Jordan,

:

00:56:28,586 --> 00:56:30,216

Jerremy Newsome: Thank you so much, Pam.

:

00:56:30,216 --> 00:56:31,056

You're a rockstar.

:

00:56:31,056 --> 00:56:31,986

Appreciate your time today.

:

00:56:32,398 --> 00:56:32,678

Pam Jordan: Jerremy.

:

00:56:33,156 --> 00:56:33,366

Jerremy Newsome: Yep.

:

00:56:33,366 --> 00:56:33,816

You got it.

:

00:56:34,817 --> 00:56:35,116

Dave: Right.

:

00:56:36,117 --> 00:56:36,747

Wow.

:

00:56:37,077 --> 00:56:40,917

I love, I thank you for introducing

me to such magical people.

:

00:56:40,917 --> 00:56:41,937

Pam, Pam is fan.

:

00:56:42,937 --> 00:56:43,926

Jerremy Newsome: She's a fireball dude,

:

00:56:44,266 --> 00:56:45,375

Dave: love that energy.

:

00:56:45,435 --> 00:56:51,150

there's, it, it just, I can, I hope I, I

can just imagine that she just wakes up,

:

00:56:51,300 --> 00:56:53,130

wakes up every morning and goes, boom.

:

00:56:54,130 --> 00:56:54,340

Jerremy Newsome: bro.

:

00:56:54,340 --> 00:56:55,270

She's like that too.

:

00:56:55,270 --> 00:56:58,510

We've hung out a few different

times, and that's just her at 9:00

:

00:56:58,510 --> 00:57:00,520

PM or 9:00 AM It's kind of cool.

:

00:57:00,949 --> 00:57:01,489

Dave: love it.

:

00:57:01,885 --> 00:57:02,545

Jerremy Newsome: She's a hoot.

:

00:57:02,845 --> 00:57:03,535

Yeah, she is.

:

00:57:03,595 --> 00:57:04,285

Very, very smart.

:

00:57:04,285 --> 00:57:04,735

Very smart.

:

00:57:04,765 --> 00:57:04,885

Yeah.

:

00:57:04,885 --> 00:57:06,925

What did you, what did you learn my homie.

:

00:57:07,925 --> 00:57:08,615

Dave: Hmm.

:

00:57:09,615 --> 00:57:10,905

I think I'm frustrated.

:

00:57:11,026 --> 00:57:14,756

and it came out a little bit,

a little bit harsh, but that's,

:

00:57:14,756 --> 00:57:15,926

that's kind of my day to day.

:

00:57:16,026 --> 00:57:20,245

I'm a little tired of, of, people,

and I'm not just saying Pam or

:

00:57:20,245 --> 00:57:23,606

you, or I'm, I'm saying this sort

of like the general people, the

:

00:57:23,606 --> 00:57:30,656

zeitgeist of letting politicians

and business owners and institutions

:

00:57:30,656 --> 00:57:33,506

and academics let 'em off the hook.

:

00:57:33,986 --> 00:57:34,401

We're like, eh.

:

00:57:35,350 --> 00:57:38,051

Like, we don't want you in our, we

don't want you all up in our grill.

:

00:57:38,111 --> 00:57:39,761

And I, I think that's bullshit.

:

00:57:39,911 --> 00:57:45,821

I healthcare has doubled and the

outcomes are not noticeably better.

:

00:57:45,910 --> 00:57:49,750

The fuel prices here have

gone through the roof.

:

00:57:49,961 --> 00:57:53,410

The fact that there's not a tax

holiday for the next two years,

:

00:57:53,410 --> 00:57:54,401

and the state of Florida is.

:

00:57:55,035 --> 00:58:00,446

Criminal, companies are just

nuking jobs left and right.

:

00:58:00,745 --> 00:58:04,915

They'll be called capitalists as

long as, they're making profits.

:

00:58:04,915 --> 00:58:08,245

But they will socialize

the losses in a minute.

:

00:58:08,336 --> 00:58:10,405

You know, like as soon as

they're, they're making money,

:

00:58:10,555 --> 00:58:12,265

it's all capitalism, we got it.

:

00:58:12,385 --> 00:58:14,631

But as soon as they have

some losses, forget it.

:

00:58:14,695 --> 00:58:16,285

They're, they're turning

it over to the state.

:

00:58:16,555 --> 00:58:17,336

So I, I.

:

00:58:17,986 --> 00:58:22,635

We have to stop letting these people,

these institutions, these politicians,

:

00:58:22,635 --> 00:58:26,205

these corporate titans, we have

to stop letting them off the hook.

:

00:58:26,236 --> 00:58:27,885

It's got to stop.

:

00:58:27,945 --> 00:58:31,856

We are giving them a free

ride, and that is bonkers,

:

00:58:32,446 --> 00:58:32,736

Jerremy Newsome: Yeah.

:

00:58:33,736 --> 00:58:34,801

Yeah, I agree.

:

00:58:35,191 --> 00:58:38,671

I, I don't know how we hold 'em

accountable other than not voting 'em in.

:

00:58:39,576 --> 00:58:41,586

But yeah, pitch pitchforks can work.

:

00:58:41,886 --> 00:58:43,536

Yeah, that can, that can definitely work.

:

00:58:44,411 --> 00:58:46,811

Dave: I, but on the other side,

you know what Pam was actually

:

00:58:46,811 --> 00:58:49,601

talking about, I, I love that.

:

00:58:50,601 --> 00:58:53,901

Certainly the mindset of, you

know, the, the fear, uncertainty,

:

00:58:53,901 --> 00:58:55,491

and doubt that comes around money.

:

00:58:55,491 --> 00:58:56,841

I know I experience that.

:

00:58:56,841 --> 00:59:00,111

That's, that's, you know, an ongoing

conversation between you and I

:

00:59:00,111 --> 00:59:02,951

and, you know, like when you fear

this money, it's going to fear you.

:

00:59:03,011 --> 00:59:03,491

And

:

00:59:03,917 --> 00:59:04,037

Jerremy Newsome: I.

:

00:59:04,541 --> 00:59:06,941

Dave: are so many opportunities

when you, when you actually

:

00:59:06,941 --> 00:59:08,981

focus on, on making money.

:

00:59:09,081 --> 00:59:12,651

It's the one thing I was talking to my

sister about is like, you know, if I,

:

00:59:12,651 --> 00:59:16,881

if in a given day, if I'm not focusing

on what it takes in order to make

:

00:59:16,881 --> 00:59:20,331

money, and, and with that, you know,

it's through this podcast, it's through

:

00:59:20,331 --> 00:59:24,021

the, the different vehicles around

the, the, the Jerremy Newsom Empire.

:

00:59:24,021 --> 00:59:28,821

And you know, like if I'm not focusing on

that, then what am I actually focusing on?

:

00:59:28,821 --> 00:59:30,111

Because that is what.

:

00:59:30,131 --> 00:59:32,711

You know, that's what's going to

actually move the, the needle.

:

00:59:32,711 --> 00:59:35,801

It's gonna provide the freedom, it's

gonna provide the, the, the ease

:

00:59:35,801 --> 00:59:38,911

in order for me to actually live my

life and to live it, beautifully.

:

00:59:39,241 --> 00:59:43,681

And so I, I like hearing that and,

and seeing it, and hearing it from the

:

00:59:43,681 --> 00:59:47,461

point of view of like taxes, which,

which seems so, you know, crazy.

:

00:59:47,461 --> 00:59:50,521

It's like the, your, your

deep dark feelings on taxes.

:

00:59:50,591 --> 00:59:51,521

I think that that's great.

:

00:59:51,581 --> 00:59:53,261

And I, and I love hearing that from Pam.

:

00:59:54,142 --> 00:59:55,882

Jerremy Newsome: Yeah, same, same man.

:

00:59:55,912 --> 00:59:59,602

I wouldn't, I wouldn't say specifically I

learned anything brand new, although what

:

00:59:59,602 --> 01:00:05,302

I will say is it reaffirmed from a person

who is literally a professional in that

:

01:00:05,302 --> 01:00:09,532

sphere saying, Hey, taxes is paperwork.

:

01:00:09,682 --> 01:00:10,207

If you have a job.

:

01:00:11,207 --> 01:00:12,527

And you don't want to pay taxes.

:

01:00:12,527 --> 01:00:13,277

You don't have to.

:

01:00:13,931 --> 01:00:14,231

Dave: Right.

:

01:00:14,867 --> 01:00:16,667

Jerremy Newsome: kind of the lie, right?

:

01:00:16,667 --> 01:00:17,867

That's the, the lightning round.

:

01:00:17,867 --> 01:00:21,687

Like if you pay a whole bunch of

taxes, you're doing something wrong.

:

01:00:22,687 --> 01:00:23,347

You're doing something wrong.

:

01:00:23,352 --> 01:00:24,847

You, you really don't

have to pay that much.

:

01:00:24,847 --> 01:00:29,677

Like there are ways legally,

very legally, to it least.

:

01:00:30,322 --> 01:00:34,282

Decrease it, you know, and

even if you're kicking the can

:

01:00:34,282 --> 01:00:35,632

down the road a little bit.

:

01:00:35,632 --> 01:00:41,482

She mentioned some of the college plans

or IRA plans that people can open up where

:

01:00:41,482 --> 01:00:44,302

they can throw in post-tax, pre-tax money.

:

01:00:44,632 --> 01:00:48,232

You can, there's, there's

a lot of ways, right?

:

01:00:48,232 --> 01:00:54,112

Opening up an LLC costing $300 or less

in most states and getting a side hustle

:

01:00:54,112 --> 01:00:57,472

and running your side hustle through this

LLC and the side hustle is essentially

:

01:00:57,472 --> 01:00:58,792

things that you're gonna be paying for.

:

01:00:59,212 --> 01:01:03,202

Anyway, and you're gonna try to generate

revenue through that LLC or through

:

01:01:03,202 --> 01:01:07,403

that company, but the generation

of that revenue is also potentially

:

01:01:07,403 --> 01:01:10,642

gonna decrease your taxable income

'cause you're spending money on things

:

01:01:10,642 --> 01:01:12,232

you're gonna spend money on anyway.

:

01:01:12,772 --> 01:01:16,342

Call it Dave's Donuts or

Conley's Coffee, right?

:

01:01:16,432 --> 01:01:20,122

And figure out a way to sell

that particular product to other

:

01:01:20,122 --> 01:01:21,622

people who may or may not want it.

:

01:01:21,892 --> 01:01:25,072

But if they do want it and they buy it

from you, you have a revenue increase.

:

01:01:25,507 --> 01:01:29,528

AKA more cash flow in your life and

you have a taxable decrease because

:

01:01:29,587 --> 01:01:32,977

all the expenses from that company are

gonna decrease your taxable income.

:

01:01:33,877 --> 01:01:36,787

That is a math formula and you are right.

:

01:01:37,087 --> 01:01:42,667

I personally believe that anyone

who fears and, and has the financial

:

01:01:42,667 --> 01:01:46,477

stress and struggles, which we all

have from time to time, but if we

:

01:01:46,477 --> 01:01:52,477

want to dissipate that the focus

should be for at least an hour a day.

:

01:01:53,167 --> 01:01:58,087

Minimum every an hour, a day, every

day for the rest of your life.

:

01:01:58,117 --> 01:02:04,237

If you wake up and go for this hour, what

can I do to generate specifically more

:

01:02:04,357 --> 01:02:11,677

income using skills, services, tools,

networks, people, value creation, time

:

01:02:11,677 --> 01:02:15,778

talents, like she mentioned, Hey, if you,

someone keeps asking you to plan a party.

:

01:02:16,778 --> 01:02:18,008

Plan a flipping party dude.

:

01:02:18,067 --> 01:02:21,457

Like if people keep asking to do

something and you have the skills to do

:

01:02:21,457 --> 01:02:25,087

it, focus on it for a period of time,

at minimum an hour a day, which is seven

:

01:02:25,087 --> 01:02:28,567

hours a week, which everyone has that

amount of time to making more money.

:

01:02:28,598 --> 01:02:29,587

'cause you are my brother.

:

01:02:29,587 --> 01:02:30,397

Exactly correct.

:

01:02:30,397 --> 01:02:33,968

If you do make more money, everyone wants

more time freedom and more money freedom.

:

01:02:33,968 --> 01:02:36,188

And when you have both of those

things, you will feel more free.

:

01:02:36,488 --> 01:02:37,448

You'll feel more happy.

:

01:02:37,718 --> 01:02:39,548

And it's available for

anyone who wants it.

:

01:02:40,548 --> 01:02:41,157

Dave: Fantastic.

:

01:02:41,627 --> 01:02:42,073

Wrap us

:

01:02:42,109 --> 01:02:45,379

Jerremy Newsome: for our, for our

listeners out there, if you liked

:

01:02:45,379 --> 01:02:48,828

this episode as much as I did,

share it with some other peeps.

:

01:02:49,218 --> 01:02:53,538

Give it a circulation on your social

medias, and before you do that, or while

:

01:02:53,538 --> 01:02:57,019

you do that, or during the doing of

that, hit that five star review because

:

01:02:57,019 --> 01:03:04,908

it tells people that we are continuing

every week to post content information.

:

01:03:05,308 --> 01:03:11,548

About money, about markets, about

psychology, about people, businesses, ai,

:

01:03:11,908 --> 01:03:17,158

politics, the combination of all of those,

the interchange and the inner connection

:

01:03:17,519 --> 01:03:20,729

of some of the most powerful forces on

earth and how we can all take advantage of

:

01:03:20,729 --> 01:03:25,678

it, and most importantly, how we can all

get together and solve America's problems.

Show artwork for Solving America's Problems

About the Podcast

Solving America's Problems
Solving America’s Problems isn’t just a podcast—it’s a journey. Co-host Jerremy Newsome, a successful entrepreneur and educator, is pursuing his lifelong dream of running for president. Along the way, he and co-host Dave Conley bring together experts, advocates, and everyday Americans to explore the real, actionable solutions our country needs.

With dynamic formats—one-on-one interviews, panel discussions, and more—we cut through the noise of divisive rhetoric to uncover practical ideas that unite instead of divide. If you’re ready to think differently, act boldly, and join a movement for meaningful change, subscribe now.