Pam Jordan on Cash, Pricing, Taxes, and the New American Deal (Full)
99 employees lost their jobs when a general contracting firm's Chapter 11 converted to Chapter 7 in open court — a company with strong sales and no cash. Jerremy Alexander Newsome and Dave Conley bring in Pam Jordan, who was there and built Pivot Business Group on that lesson: it's not what you make, it's what you keep. She walks through her fractional-CFO process — books, financials, tax returns — to find root causes behind cashflow complaints, and says pricing errors are now the most common first problem because owners don't understand direct costs. Her pricing framework stacks target profit, debt obligations, overhead, and direct costs in sequence, and she argues W2 workers routinely overpay taxes by skipping LLC structures and education savings vehicles they already qualify for. The episode also covers childhood money beliefs that cap income, the rigid nine-to-five that shuts out skilled working moms, a California agency that cut staff from seven to two and raised profit 300%, and why AI should be used to automate and monetize — not feared.
Timestamps:
- (00:00) 99 jobs, one court date – when strong sales still couldn't cover cash
- (00:29) Meet Pam Jordan – fractional CFO, Pivot Business Group, the origin story
- (00:54) Chapter 11 becomes Chapter 7 – the collapse that reset how she thinks
- (03:33) Keep beats make – why eight-figure revenue can still mean broke
- (04:29) Find the real problem – books, taxes, root causes behind cashflow pain
- (08:28) Pricing formula – target profit, debt, overhead, direct costs in sequence
- (11:14) W2 tax leaks – LLC structures most employees never hear about
- (13:53) Childhood money beliefs – what you learned before age 7 still caps income
- (16:55) The flexibility gap – skilled moms, rigid schedules, lost output
- (22:02) School and work are broken – who the current system was designed for
- (43:09) AI as leverage – automate, monetize, and stop fearing the tool
- (47:30) 300% profit, two employees – the California agency case study
- (49:36) Rewrite the contract – what the new American work deal looks like
- (54:49) Lightning round – the dangerous belief, the key P&L line, the first move
- (56:07) Final frame – daily income focus, legal tax cuts, the side hustle unlock
Pam Jordan – Website | Instagram | Facebook | YouTube | LinkedIn
Transcript
The old American deal said, work hard, stay loyal,
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:and the system will hold up.
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:Its end of the bargain, but it did not.
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:And the people feeling at the
hardest right now aren't just
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:the ones who got left out.
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:They're the ones who did everything
right and still ended up.
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:Exposed Pam Jordan watched that
happen to her own mentor and spent
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:the last 20 years making sure it
did not happen to the entrepreneurs
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:who decided to build their own deal.
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:Instead.
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:My name is Jerremy Alexander Newsom
with my co-host Dave DC Conley, and
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:this is solving America's Problems.
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:Pam built Pivot business
group around one idea.
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:It's not about what you make,
it's about what you keep.
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:She works with business owners navigating
a chaotic economy, and she's here today
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:to talk about the financial moves most
people aren't making and what the new deal
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:actually needs to look like for to work.
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:Ms.
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:Pam Jordan, welcome to the show.
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:Pam Jordan: Thanks, Jerremy.
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:I'm so pumped to be here.
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:Jerremy Newsome: Yeah,
it's gonna be so awesome.
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:It's gonna be incredible.
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:So, Pam, you were inside a general
contracting company when it went bankrupt.
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:Take us back to the moment,
the exact moment if you can.
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:When you realized it was going down,
what was happening to the people
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:around you and what did you, what
did you decide to do differently
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:because it was actually happening?
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:Pam Jordan: Yeah, absolutely.
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:So, anyone who's walked through that,
like a business closing down and seeing
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:someone's dream fall apart, it's a
very physical, emotional experience.
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:So I can tell you
exactly how it felt like.
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:I mean, I, it was like a, it was
like you got run over by a truck
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:and there's about two years of my
life that are kind of grayed out.
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:Like, I look at pictures and I was like,
oh, I forgot we did that, you know?
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:but really for me, it was when
we were in the courtroom and we
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:had filed chapter 11, for the
business and it was a restructuring,
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:so we were trying to save it.
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:99 employees, all that.
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:And ultimately the bank came in
and said, you tried really hard,
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:but it's just not good enough, fast
enough, and we're pulling the plug,
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:so we're converting you to a seven.
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:And I'm sitting there,
the owner's not there.
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:he physically wasn't able
to handle this season.
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:so I'm in the court
representing the company.
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:It's not my company and the judge
and both lawyers look at me and
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:apologize and say, we know you tried.
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:And then I have to walk out with no
job and tell you guys like, this is it.
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:And so that's when I realized how
important it is to understand the
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:finances of your business and how much
cash is required because we had sales.
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:But we didn't have cash and there
was multiple, you know, and it's,
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:it's one of those things where you
can take one hit, but four big hits
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:in a row and it's just too much.
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:so that's where I learned what a
fractional CFO was and decided, hey,
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:that's something that could really help
the small business, the founder, the
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:entrepreneur, understand their numbers so
they wouldn't get in this trouble again.
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:And so that was, 10
years, nine, 10 years ago.
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:And I've built Pivot
Business Group from that.
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:Jerremy Newsome: Yes.
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:You built it outta that fire.
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:Right?
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:Which is super cool.
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:Again, taking what?
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:What is it?
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:What's it called?
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:Necessity is the mother of all invention.
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:Pam Jordan: Absolutely.
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:Jerremy Newsome: What's the one financial
truth that that collapsed, forced you
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:to confront about yourself and about
the company that you ended up building?
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:Pam Jordan: Yeah.
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:The, the financial
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:Jerremy Newsome: I.
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:Pam Jordan: really is, and you
said it in the intro, it's not
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:what you make that matters.
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:It's what you keep.
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:you can be a multi seven eight figure
business and have no profit and you're
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:broke and you're out of business.
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:And so far too often talk to entrepreneurs
who think they're very successful, but
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:then when you look under the hood and part
of our process is looking under the hood,
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:once we see what's going on, kind of a,
a hard conversation to be like, yes, you
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:have sales, but you're not profitable.
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:You don't have a sustainable
business model with this cash.
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:Jerremy Newsome: Gotcha.
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:Yeah.
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:Well, I tell people all the
time, and I'm glad to hear you
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:say it even in a different way.
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:There's a ginormous distinction between
the energy of making money, which most
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:people understand, and then keeping it.
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:Those are just two totally
different energies.
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:And the, the internal awareness of knowing
how, knowing when, knowing why I think
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:is extremely crucial for any business.
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:so on the side of CFOs then, 'cause
you used the word fractional, CFO,
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:most CFOs advise from a safe distance.
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:And since you've been on the wrong
side of a collapsing business, when a
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:client comes to you with a company that
looks fine from the outside, what's
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:the first thing that you check under
the hood that they've been pretending?
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:Isn't there?
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:Pam Jordan: Yeah, absolutely.
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:And what's funny is a lot of
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:Jerremy Newsome: I,
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:Pam Jordan: entrepreneurs come to
us because of a pain point, right?
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:That you don't
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:Jerremy Newsome: yeah.
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:Yeah.
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:Pam Jordan: CFO and a bookkeeper and
tax strategist 'cause things are great.
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:You come to us 'cause
it's a dumpster fire.
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:Like just being really clear.
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:Jerremy Newsome: Yep.
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:Pam Jordan: and so with the problem.
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:That I found early on is what the
entrepreneur is saying is really a
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:pain point and not the actual problem.
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:Right?
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:So they're saying I can't
make payroll, but really the
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:problem is, is their pricing.
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:And so when I first started, I was just
believing them and just trying to fix the
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:problem that they told me was the problem,
and I pretty quickly realized they
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:don't know what the actual problem is.
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:So I've created a process, a
proven process that we take our
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:clients through that quickly
identifies what's actually wrong.
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:So when a client comes to me and
says, Pam, my cashflow is a mess.
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:Like I just, I'm so stressed about
payroll all the time, I'm like.
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:I understand.
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:That's gotta be really hard.
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:We've helped clients with that.
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:Let me see your books.
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:Let me see your financials.
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:Let me see your tax returns.
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:We run it through, we have
an analysis that we do.
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:We do, validity score, a financial
analysis score, a tax strategy
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:score, like we rate their books and
their tax returns and everything.
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:And they have a very tangible
aha moment of like, oh, well, I
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:thought it was just cash flow.
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:I had no idea that this was the
problem and this was the problem.
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:And we're like, yes.
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:And we would love to help you.
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:Here's how we can do that.
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:so the problem is a lot of times
the entrepreneur gets confused about
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:the pain that they're feeling is
the result of the actual problem.
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:And the actual problem is what we
have to roll up our sleeves as.
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:You know, finance, business strategist
and figure out what's really causing this.
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:Like, is your marketing just awful?
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:Is your sales team trash?
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:Like, do you just not manage money well?
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:Like, is your pricing awful?
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:Do you have a really
overinflated overhead?
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:Like there's a lot that
could be wrong in a business.
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:And until you look under the
hood, you don't know which
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:one of those things is wrong.
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:And sometimes a lot of those things are
wrong, and we've just gotta pick the
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:first one and start and fix it first.
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:Jerremy Newsome: Do you ever find
which one, like you pick first, like
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:that, that's just most often incorrect?
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:Usually.
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:I mean, is it pricing or is like expenses?
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:Probably both of those somehow
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:Pam Jordan: is, it's funny.
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:Pricing has come up more in the
last 12 months than it has in prior
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:Jerremy Newsome: Really?
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:Pam Jordan: and it really
comes down in prior years.
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:It was more expenses like
overhead was inflated.
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:so we were fixing overhead a lot and
trying to tighten up payroll, but in the
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:last 12 months, it's really been pricing.
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:And what it is that I've found
is entrepreneurs don't understand
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:their direct costs well enough.
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:So they're selling a product or service
and they don't understand that all
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:their costs compile to a big number
and they need to charge more than that.
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:And so no one's charging the right amount.
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:So the first thing.
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:For a lot of our clients
is their pricing is wrong.
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:'cause once we look at their
fulfillment costs and what their
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:overhead is, we're like, dude, you
can go get a job and make more money.
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:Why are you running a business
with 30 people right now?
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:Like a salary?
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:W2 would.
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:Take, you'd be able to take home more.
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:Like, do you wanna fix this or do you
just wanna close it down and go get a job?
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:And as soon as you increase the pricing,
then there's more cash flow coming in.
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:Stress is relieved.
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:People are sleeping better.
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:Payroll's not such a nightmare.
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:And then we can fix other things.
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:But surprisingly, pricing has
been the typically nine times
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:outta 10, the first problem.
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:Most of our clients.
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:Jerremy Newsome: Now, what's
your general, I mean, I get
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:this a lot from entrepreneurs.
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:Like what's your general, if you have
one, either formula or recommendation
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:for how someone sets pricing?
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:'cause I, I agree with you Totally.
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:I think generally it's
like a, I don't know.
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:Let's see.
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:If people buy it for this amount and they
just kind of start, is there a formula
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:that you use or you suggest at all?
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:Pam Jordan: Absolutely.
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:Yeah.
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:Jerremy Newsome: Okay.
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:Pam Jordan: we have a whole framework that
we take our clients through, and it's.
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:It's not just like take your, take it and
mark type, you know, multiply it by three.
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:What we start with is
what profit do you want?
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:So we flip the switch
and say, what profit?
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:What do you want your profitability
to be on this product or service?
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:And depending on what your sell,
it might be 7% or it might be 35%.
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:We need to, it depends.
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:So we figure out what you
want your net profit to be.
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:And part of that is, this is a
little accountant E, but like
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:you need to make sure that you're
covering your debt obligation.
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:So you need to include,
make sure that includes the
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:principal portion of your debt.
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:So you can't just say, oh,
I wanna make 10% profit.
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:But then you've gotta be, you've got a
SBA loan that takes $5,000 a month, right?
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:So we need to calculate exactly
what your true profit needs to be.
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:we look at your direct costs.
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:Then we look at your overhead as a
percentage, and that gives you the price.
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:So it's not guessing.
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:and we have a whole formula that we.
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:and a whole tool that we have where it's
like, look, what is your target profit?
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:What is your overhead percentage
as a percentage of income?
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:or if you don't know that, like what
are your, what's your average burn rate?
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:What are your direct
cost to fulfill on this?
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:And it tells you what your cost has
to be to make that level of margin.
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:And then a lot of times PE clients are
like, oh, I could never sell it for that.
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:I was like, okay, well you're not making
money now, so do you wanna try like.
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:Dave: ha, ha, ha,
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:Jerremy Newsome: You wanna
wanna take a stab at the dark?
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:At profits maybe, or, yeah.
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:Pam Jordan: and so then it's like, okay,
well we can reduce your profitability so
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:we can cover your debt, but you're not
gonna take home any additional money.
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:Are you okay with that?
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:then we can charge your client less, and
they're like, no, I wanna make money.
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:I'm like, okay, well
then this is the cost.
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:Like the tool is it's, it's just math.
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:Unfortunately.
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:People put so much emotion into money,
and there's money mindset, and there's
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:money trauma, and there's money shame,
and it all boils into, I can't charge
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:that much for my services or my product.
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:No one will pay that.
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:Well, it's just math.
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:If you need to make this much profit, it
makes this much percentage of overhead.
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:Your direct costs are this.
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:have to charge this for your project
service to make those numbers.
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:Math like one plus one has to equal two
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:Jerremy Newsome: Mm-hmm.
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:Dang.
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:That's good.
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:All right.
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:Well, I got, I gotta put a pin in the
emotional components of money we got.
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:I mean, you know, you know, we
gotta go back to that at some point.
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:It's my favorite thing ever to talk about.
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:but this is the question I believe
that our, you know, our thousands of
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:listeners are gonna want to hear from
a professional, so business owners.
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:And W2 workers face completely
different tax games.
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:As you know, what's the
single most expensive mistake
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:you watch W2 workers make?
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:Not because they're careless, but because
no one ever told them the rules that
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:you have helped me with a few times.
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:Pam Jordan: Yes.
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:So you are a hundred percent correct.
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:There is a very different tax
game for W twos versus 10 90
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:nines, all the problem is.
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:People don't understand
the games and the rules.
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:Most tax code was written to help you not
have to pay taxes, not make you pay taxes.
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:And so the biggest mistake is W2
workers just swallowing the payroll
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:tax and paying it to the IRS and just
accepting that that's the only option.
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:There are other things that you can
do as a W2 to limit your liability.
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:Money because your W2 rolls to
your personal tax return, your 10
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:40, but there's things that you
can do with your personal money
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:to further reduce your taxes.
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:of which are wealth building.
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:And far too often the choice is,
look, you're gonna pay the IRS 20
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:grand anyway 'cause you made $300,000.
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:Do you wanna pay the IRS 20 grand or
do you wanna put that 20 grand in this
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:investment vehicle that will give you
dividends over time and you will get your
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:principal portion back in five years.
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:If you give the money to
the IRS, you get nothing.
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:Like what?
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:What do you wanna do?
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:And the problem is, most w twos don't know
that there's options out there for them.
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:And anyone, even a W2, can own an
LLC that is an investment vehicle.
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:So if you are a W2, you know, if you're
a high net worth individual, your 30
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:plus tax bracket, you need to be putting
money aside either to pay the IRS or
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:what I would suggest is to intelligently
use it in tax strategy ways that builds
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:your wealth so that you keep the money.
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:Because the bill's gonna come due.
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:It's your choice whether you pay the
IRS or whether you keep your own money.
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:Jerremy Newsome: Yeah.
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:Yes.
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:That's awesome.
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:That's great advice.
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:I mean, what I heard you say is.
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:Hey, anyone can create
this taxes or paperwork.
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:Do you wanna create paperwork for a new
business, AK and llc, so you can take
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:advantage of certain tax strategies?
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:Pam Jordan: Absolutely.
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:It's, I, I mean, it's a hundred
to $300 depending on the state,
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:Jerremy Newsome: So wait a minute, Pam
are, are you telling me that if you
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:work in the United States of America
and you pay an exorbitant amount of
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:W2 taxes, that anyone can do this?
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:Pam Jordan: So weird.
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:Who knew?
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:Jerremy Newsome: That's cool.
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:Yeah.
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:That's really, really cool.
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:I love that.
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:well yeah, then walk me through
the feather in the cap of all that.
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:So you have an individual or
a client that you work with.
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:What have you noticed as it relates
to the spirituality of money?
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:Let's just dive into that for 10 to
15 minutes and then we're gonna get
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:political 'cause you're awesome.
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:How do you help someone feel
they are deserving of more?
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:And what roadblocks or hurdles do you
help them pull back or do you notice
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:that people have the most around that?
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:Pam Jordan: Yes, let's go to Money Church.
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:Come on.
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:Jerremy Newsome: Come on, I.
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:Pam Jordan: the problem is of us.
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:And psychologists will tell you different
ages, but somewhere between the ages of
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:three and seven, our world told us who we
are, what she, we should believe, who we
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:were to other people, and what money was.
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:And most of us have a really screwed
up version of most of those things,
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:and that's why anxiety and depression
and everything are through the roof.
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:So somewhere in our early years
we were told that money is
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:evil and we shouldn't want it.
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:Or oh, he must, Never be home for dinner.
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:And that's why they have that nice car.
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:Oh, oh, he's gone again.
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:You know, or, oh, I could never do that.
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:I, I would wanna take all
my money and give it away.
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:Or, oh, they're starving people in
Africa, you know, and so these phrases
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:that we hear as children mess us up.
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:And very few entrepreneurs realize that
their personal income se ceiling is
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:directly related to that subconscious
message that was given to them as a child.
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:And it is bull crap.
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:Jerremy Newsome: Hmm.
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:Pam Jordan: the first thing entrepreneurs
need to do, and I see this all the time,
335
:when clients are plateauing in revenue,
there is a block in their subconscious
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:and their mind, in their belief system.
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:And this happens with pricing big time
that came from their five-year-old
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:self and their grandpa saying
something that, oh, that you know
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:that he must not be a very good,
good HUS provider because X, Y, Z.
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:Right?
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:Or saying, you know, your mom
struggling at the grocery store because.
342
:You know, you're a single parent
and blah, blah, blah, and work
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:is evil and money is evil.
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:And that's why I never
have the toy I want, right?
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:And so if you can't identify that
and change the script, there is a
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:significant limit to your income
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:Jerremy Newsome: Gotta change the
script, the, the beliefs in our
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:head are gonna create your reality.
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:Yes, that's.
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:Pam Jordan: gotta do the work.
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:And very few people do the work.
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:Jerremy Newsome: Yeah.
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:Totally.
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:Totally, totally.
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:Well, speaking of work, I, I think
it'd be fun at some point to talk about
356
:the wage gap with you, and I'm just
gonna throw that in your mind just to,
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:just to hear your perspectives on it.
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:Pam Jordan: the gender
wage gap 'cause I got
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:Jerremy Newsome: Yeah, yeah.
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:Just wanna, just wanna
get your perspective.
361
:I'm just gonna throw that in there as
like a, Hey, this is coming, so that your
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:subconscious can start working on it.
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:Pam Jordan: teaser for me.
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:Jerremy Newsome: That's right.
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:That's right.
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:Because, because the old deal, right?
367
:The 1970 sixties, eighties, you know,
economic deal in the US was built on
368
:a model that assumed essentially one
income comma, one full-time caregiver,
369
:and a nine to five working clock for
skilled women who are also mothers.
370
:That model was never real at all.
371
:When you watch employers struggle
to attract workers right now, how
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:much of that gap is just the old
model finally failing the people
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:that it was always failing, and how
much of it is something different?
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:Pam Jordan: I think that old model
should have died decades ago.
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:And so I think that the gender thing
is a whole, a whole can of worms.
376
:So one of the reasons that I started my
business, I had a job offer after, that
377
:company that I worked for went bankrupt.
378
:I had a job offer and it was
a good salary, but it was
379
:gonna be 60 plus hours a week.
380
:And I was gonna get on a plane
on Monday and be home on Friday.
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:I had three kids under three.
382
:I wanted to raise my children.
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:I wanted to be there.
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:I wanted to be there when they
took their first steps and
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:drop them off at preschool.
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:and so one of the reasons that I've
built the, type of business that I've
387
:built is to accommodate working moms.
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:And most of my team are
in fact working moms.
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:Jerremy Newsome: Mm-hmm.
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:Pam Jordan: team calls have kids on them.
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:Jerremy Newsome: Yeah, totally.
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:Pam Jordan: Right.
393
:Like we, our client calls don't have kids
on 'em, but our team calls, like I had
394
:my, a meeting with my, my assistant this
morning and her, she's got a kid home.
395
:Okay, well that's fine.
396
:So her kid came in the frame, I waved
at her, she showed me her bunny.
397
:Fantastic.
398
:And then we went on with our meeting,
399
:Jerremy Newsome: Mm-hmm.
400
:Pam Jordan: my full-time bookkeepers
are full-time with toddlers and
401
:infants, and they can do more in
30 hours a week than most people.
402
:So the problem is.
403
:People are trying to get the workforce,
female workforce to sit in a cubicle or
404
:at a desk away from home, nine to five.
405
:We can't do that.
406
:Do you know why?
407
:people get sick.
408
:There's field trips.
409
:Pickup is at three 10.
410
:Jerremy Newsome: tell me about it.
411
:What,
412
:Pam Jordan: Like I, I drop my kids off
and my husband and I have to alternate
413
:who's gonna pick up the kid each
day to see which one of us gets the
414
:prize of working till five o'clock?
415
:Jerremy Newsome: yeah.
416
:Pam Jordan: And as business owner,
once I get, you know, so I pick 'em up,
417
:get 'em home, okay, well then I can do
another little bit bit more work, you
418
:know, handle some emails, whatever.
419
:But then I can't.
420
:But it does changes.
421
:'cause this week, like today, I don't
have a soccer game, but tomorrow
422
:we do have a soccer game and on
Wednesday we have a tennis match.
423
:So like, if you want hardworking
females in your business, you cannot
424
:succeed with requiring them to be
in an office nine to five because.
425
:A lot of times the female
is the primary caregiver,
426
:Jerremy Newsome: Mm-hmm.
427
:Pam Jordan: because of the wonderful
wage gap that you mentioned.
428
:Jerremy Newsome: Mm-hmm.
429
:Yeah.
430
:So hearing you say like that no
skilled female worker can sit in a
431
:cubicle nine to five and and make
that work anymore, what does it cost
432
:a company, not even just financially,
but maybe even philosophically
433
:when it refuses to figure that out?
434
:Pam Jordan: Millions.
435
:Because you have an entirely untapped,
skilled market that you're not
436
:utilizing because in your brain,
the only way to work is at a desk
437
:if you're down the hall from me,
people can produce amazing results.
438
:Amazing product for your clients virtually
in part of the time, because when my
439
:moms are working, they are locked in.
440
:Jerremy Newsome: Mm-hmm.
441
:Pam Jordan: they know that
in two hours they gotta go
442
:get their kid from preschool.
443
:So are they doing all this?
444
:No.
445
:Like they are dialed in getting the thing
done because they know what's coming.
446
:And it is in my, from what I've seen
with my team, it is the wage gap, right?
447
:Like all of their spouses work outside
of the home and make more than them.
448
:Therefore, they're staying
home with the kids.
449
:But now they're making really good
money working for me and competing
450
:with their husband for income.
451
:Wow.
452
:Still being a mom and being like,
Hey, I gotta go to the dentist today,
453
:or the orthodontist or whatever.
454
:Like, so and so's throwing up.
455
:Cool.
456
:Good luck.
457
:What a bucket.
458
:You know, like, go.
459
:Jerremy Newsome: Yeah.
460
:Yes.
461
:Yes.
462
:Three under three.
463
:I'm, I'm still trying to figure
out where your award is for that.
464
:it's somewhere though, Pam.
465
:It's somewhere.
466
:Pam Jordan: Yeah, that
was not well planned.
467
:All I can tell you is my
husband's really cute.
468
:Jerremy Newsome: Yeah.
469
:That's awesome.
470
:That's really good.
471
:Yeah, I mean, I think.
472
:When do you, and is it,
is it already happening?
473
:When do you see the corporate shift
here in the US from the educational
474
:system being shifted around dramatically
and the work system being shifted
475
:around dramatically because I think.
476
:I, I personally believe that the
traditional nine to five is totally
477
:dead, and so many companies are
failing to see that presently.
478
:And obviously the educational system is
100% deplorably broken because it doesn't
479
:attach, Hey, this person has a job now if
it, if it is nine to five, and then this
480
:education system, which is just broken
conflicts, the entire work schedule.
481
:So that one person.
482
:Has to always be changing anyway.
483
:It would just make sense to me that
if we found a way to kind of come
484
:together and go, let's blend both of
these so that it's a little bit more
485
:flexible for the family unit, which
is compositionally comprised of all of
486
:Americans, essentially, the majority
of them anyway, how does that change?
487
:When does it change?
488
:Do you see it changing?
489
:What's this look like right now?
490
:Pam Jordan: So I saw a huge shift in
:
491
:had to go to remote work and a lot of
businesses realized, oh, this is possible
492
:where I'd been doing that for four years.
493
:And so I feel like 2020
definitely helped spur it and.
494
:The education system is broken.
495
:my kids do not participate in a
traditional education experience
496
:because I do not believe it's
stand up, sit down, respond to a
497
:bell, is what I want them to learn.
498
:Jerremy Newsome: Mm-hmm.
499
:Pam Jordan: so I think,
I think it is broken.
500
:I think it is far from being fixed.
501
:I'm seeing good trends,
but the problem is, is.
502
:You can, there are
alternatives if you have money.
503
:If you don't have money, you
are trapped in the system.
504
:And so it's a self-fulfilling cycle
that if you're trapped in a job
505
:where you don't have flexibility,
therefore your kids are trapped in an
506
:education system that doesn't allow
flexibility and it doesn't solve itself.
507
:So unfortunately, if you can't find
another way to get more income to
508
:break either one of those cycles,
you and your kids are trapped.
509
:so business owners need to invest
more in their team and allow them
510
:flexibility so they can then give their
kids an opportunity to be untrapped.
511
:Jerremy Newsome: And that's a
really, really interesting point.
512
:'cause yeah, it is, it is
an income thing for sure.
513
:Right there, there's, there's that
disparity that there has to be a shift
514
:and kind of what your general thesis is,
or at least has been for a long time.
515
:And again, one of the things I
like a lot about you is it's not.
516
:Just necessarily income.
517
:It can also be expenses for taxes, right?
518
:'cause you draw a hard line
between the people making and what
519
:they're keeping for a W2 worker.
520
:Right now, cost of living
is up, wages are flat.
521
:Maybe they're carrying some student debt.
522
:How much of their financial stress
as a math problem they could actually
523
:solve versus a structural trap
they can't escape on their own.
524
:Kind of like what you just said.
525
:Pam Jordan: I think it's a
hundred percent solvable for every
526
:working American because there
are so many resources out there.
527
:Call YouTube like you can, like, and
ultimately it's an income gap, and
528
:so go to YouTube, learn a skill, get
a side hustle, solve the problem.
529
:And you don't, and I think a lot of
people think that they have to make
530
:millions of dollars to solve the gap.
531
:Jerremy Newsome: No.
532
:No.
533
:Pam Jordan: an extra three to four
grand would do to your household.
534
:Jerremy Newsome: Yeah.
535
:Pam Jordan: most households,
that's life changing.
536
:Well, three to four grand also completely
changes the story for your children's
537
:education and future wealth growth
so that they can avoid college debt.
538
:And a lot of which, if you, depending on
how you structure it, can help with taxes.
539
:Jerremy Newsome: tell me more on that.
540
:Pam Jordan: So there's things called
a Coverdale IRA, which you can use
541
:after tax dollars to put money in and
it can go towards your kids' college.
542
:There's 5 29 plans, which is
pre-tax dollars that can go
543
:towards your kids' education.
544
:So there are wealth
building tools out there.
545
:That you can use that extra couple grand.
546
:I mean, do face painting at carnivals?
547
:Do balloon animals like
learn how to change tires?
548
:I make my kids work for money.
549
:They want something they have to work.
550
:Like my son is getting a weed eater
because that's how he's gonna make money,
551
:Jerremy Newsome: Mm-hmm.
552
:Pam Jordan: Do a task.
553
:And far too often.
554
:People.
555
:Again, it comes to mindset like,
well, I work really hard and I, and
556
:I come in the door at five 30 and I'm
dragging, and my kids are complaining.
557
:I gotta make dinner, blah, blah, blah.
558
:Yes, so do all of us.
559
:somewhere you sit your butt down
and start scrolling, or you turn
560
:on the TV and in that hour to
two hours, what if you created a
561
:template in Canva and sold it on Etsy
562
:Jerremy Newsome: You can do that.
563
:Pam Jordan: at 5 99 a piece?
564
:You sell a thousand of those.
565
:Do the math.
566
:Jerremy Newsome: Yeah.
567
:Come on Pam.
568
:You're talking about language.
569
:Talking about language.
570
:Pam Jordan: so many little things,
and the problem is, is everyone
571
:gives, well what if, what if the why?
572
:The library has free wifi in computers?
573
:Don't tell me that you can't
come up with a side hustle.
574
:You have a walking computer on your
cell phone, you can make a business.
575
:And so it is an income gap and the
problem is, is far too many Americans.
576
:Working, hardworking people.
577
:We're not set up with the mindset and
the ability of education and skills
578
:and job training to make the income
they need to survive, and they feel
579
:stuck and they don't know how to do it.
580
:Learn a skill.
581
:Find something that can bring in
a couple hundred dollars a week,
582
:a couple thousand dollars a month,
and all of a sudden you have a
583
:different storyline for your family.
584
:Jerremy Newsome: Agreed.
585
:Yeah, agreed.
586
:I posted this on my Twitter and I know
what Dave has a question, but like 17
587
:hours ago, screw your penny saving plan.
588
:The solution to your money
problems is make more money.
589
:You know, it's, it's doable.
590
:Like my sister right now.
591
:She, she's, she's driving Uber
on the side at night rather than
592
:watching movies or watching tv.
593
:She's driving Uber making an extra
$185 a week right now, which is
594
:helping, at least in her current
situation, so it, it's available.
595
:we talked a lot about, you know,
Dave and I talked a lot about the
596
:gig economy and what you just broke
down is so realistic for individuals.
597
:And I just wanna say it again for
anyone who's listening, if they feel
598
:like they're in a struggle, a Canva.
599
:Template for a skill that you
have, and I'll insert, let's just
600
:come up with three random ideas.
601
:It doesn't matter if you're a
stay-at-home mom, stay-at-home dad.
602
:If you say, oh my gosh, here's the
perfect way to cut a pineapple.
603
:Or, here's how to, clean your oven with
supernatural products, or, here's a
604
:way to keep your vegetables cleaner, in
your refrigerator or, or, or healthier
605
:or longer, or not get rotten, right?
606
:You create a Canva template.
607
:Which can take you 18 minutes
or, or 18 hours, but it's doable.
608
:Within a week.
609
:You post on your Facebook, you share
it, you spend some time distributing
610
:it, and like you said, if a thousand
people buy a thing that costs $5,
611
:unless my math is wrong, that's 5,000
more dollars for you and your family.
612
:It's a chip away at a debt to,
you know, to spend on, to spend on
613
:dinner or nights out if you want to.
614
:Pam Jordan: Exactly, or take your
kids to Disney World or whatever,
615
:Jerremy Newsome: Yeah.
616
:Pam Jordan: what it comes down
to is it's a money problem.
617
:You can solve a money problem.
618
:Do you know how you solve a money problem?
619
:More money and how you solve.
620
:How you get more money is you produce
something that the marketplace wants
621
:and they will give you money for it.
622
:Babysit, cut grass, drive for Uber.
623
:Make Canva templates like there is so
much you can do to add a couple hundred
624
:bucks to your bank account every week.
625
:That adds up to thousands of dollars.
626
:That really does change the story
for your family between having to not
627
:have groceries, to having groceries,
to paying down debt, to being able
628
:to afford a tutor for your child.
629
:Jerremy Newsome: Yeah.
630
:Dave: So Pam, one of our central
arguments in this series and what
631
:I'm also hearing from you is
that in that there's transition
632
:costs, retraining, pivoting,
starting over, and those costs.
633
:What I've heard from you,
what I've heard from Jeremy
634
:in the last 10 minutes or so.
635
:Those costs land almost
entirely on the individual.
636
:You've watched people pivot.
637
:What does it actually cost a
person to make a major career
638
:transition in, in real numbers?
639
:And what's the role of government,
the role of companies, the role of
640
:academia, the role of institutions,
the role of communities?
641
:Thank you.
642
:If any in this.
643
:Pam Jordan: So I'll break that down.
644
:The cost could be nothing 'cause you could
go on YouTube and learn how to make, how
645
:to use Cam, the free version of Canva.
646
:on YouTube.
647
:Learn how to create a store on Etsy.
648
:I think Etsy's 20 cents
per listing a month.
649
:Like.
650
:Minimal, or you can pay a thousand
dollars for some kind of course.
651
:My mom right now is going
through a transition.
652
:She's been retired for a long time, but
she has a passion and a hobby called
653
:quilting, and she makes beautiful
pieces and she wants to monetize that.
654
:So she made an investment in a course
so she can share her designs, and I am.
655
:through the, paid a, I think, a
thousand dollars for the course.
656
:She's using free Canva.
657
:We're using free Claude, and she's
gonna have a store in Etsy in the
658
:next month that for 4 99, you can.
659
:Purchase her quilt templates with
all the patchwork and whatever.
660
:So it could be pennies or it
could be a couple thousand.
661
:But I do agree it is falling
on the individual and that's
662
:where people are hesitant.
663
:'cause they're like, well,
I don't have anything.
664
:Well, you also went to McDonald's
today, or Starbucks today, or whatever.
665
:Okay, well that $5 could
be your Etsy store.
666
:Right.
667
:It's, it's, there's minimal
startups to a lot of these.
668
:Now, if you're gonna start a lawn mowing
business, yeah, that's a couple, you
669
:know, a couple hundred dollars to buy
a, a used mower on Facebook marketplace.
670
:But it just depends.
671
:Where does, government lie with this?
672
:I don't think they have a role.
673
:I think they need to get outta
the way and let people produce.
674
:I think businesses, not employers, but
businesses have a huge opportunity to
675
:capitalize on these people that want.
676
:income.
677
:So if there's something that you can
bring to the market that can teach
678
:people, bring value to them so they can
then go do learn from you, and then go
679
:make money, it's a great opportunity.
680
:So that's a gig itself.
681
:It's like I can help you
come up with a side hustle.
682
:I can help you redo your resume so that
you can get a better, higher paying job.
683
:That's a job like, that's a side
gig that you could do at night.
684
:Review resumes, help
people get other jobs.
685
:I feel like the, the responsibility
lays relies on the person that
686
:wants to do better for themselves.
687
:I think academia cost way too
much, college cost, way too much.
688
:so I think that's, that's a, so I've
got a 17-year-old, we've already done
689
:college tours and that was painful.
690
:we've got two 14 year olds that are
staring at this, but I'm gonna have
691
:three kids in college that my husband
and I are gonna have to pay for.
692
:And so we are doing things
now intentionally to.
693
:Make sure that they don't come out
of college with debt, but they're
694
:also not going to, going to colleges
that cost 80,000 a year to become,
695
:to make 40,000 a year like in a job.
696
:So.
697
:Academia costs too much, and I don't
understand why when people are leaving
698
:and going into the job market, teachers
are making best case 40 grand when
699
:they after, as soon as they graduate.
700
:how can you charge $80,000 for
them to go to school a year and
701
:then expect them to pay you back
when they're only making 40,000?
702
:In a year.
703
:Dave: So I, I, Just help me understand
what your views are on this.
704
:Because when we look at the
rest of the world, they don't
705
:say, hey, you're on your own.
706
:the rest of the world, there's
a, there, you know, government
707
:is involved, business is involved,
communities are involved.
708
:It's not just the individual.
709
:And, and I, I, you know, from
what we see from like the rest
710
:of the world, they kind of look at
the American model as, hey, you've
711
:already proven that that doesn't
work, you know, like that's barbaric.
712
:And so I, I'm trying to
get at, you know, what
713
:is the American system?
714
:How is it working?
715
:And what could we do be
doing better, if anything?
716
:Pam Jordan: So I think it's not working,
so I think what needs to be better is.
717
:Organizations, nonprofit for profit
need to do better, to have options
718
:for these people in the marketplace
to do better for themselves.
719
:But I think the problem is, is
if you expect the government
720
:to fix it, won't work.
721
:The people have to want to do better
for themselves and their family.
722
:They have to wanna take the
initiative because there are tons
723
:of grants and programs out there.
724
:For people to get into different
industries and get training, but
725
:if the person doesn't wake up and
say, I want today to be better
726
:than yesterday, it doesn't matter
what programs are available.
727
:I think it starts with the
person and their personal drive.
728
:I do think that as a free market
economy, there needs to be options
729
:for them and there are options.
730
:But unless somebody wakes up and
wants to do better for themselves
731
:and pay, you know, get outta debt and
increase their wealth and have a better
732
:situation for their kids, it doesn't
matter what the government offers.
733
:But I think the marketplace has things out
there that people just don't know about.
734
:And there's a lot of nonprofits
that do job training, free welding
735
:classes like certifications.
736
:Community college do amazing things
to help people get ready for trades.
737
:if the person doesn't show up
for the class, it doesn't matter.
738
:Dave: Well, I mean, let's just
say somebody has that desire.
739
:They have, you know,
the capabilities.
740
:You work with mothers, right?
741
:Like, they're, they're, you know,
like, their, their biggest,
742
:resource, their most finite
resource, like a lot of us, Time.
743
:Pam Jordan: Line.
744
:Dave: I, you know, I, I certainly
see that, that our government
745
:is set up for a very, very few
people to do very, very well and
746
:not necessarily the vast middle
that is, that is struggling.
747
:And so I'm, I'm still trying to
wrap my head around of, there
748
:are plenty of willing people.
749
:Plenty of people that, that want
to do better and everything has
750
:seems to be, is seemingly set up
either against them or not for them.
751
:I feel like that there's still
something out there that, that
752
:we aren't doing as an American,
that we aren't providing solutions.
753
:If anything, we might be providing
more hindrance than anything else.
754
:Would you agree with that or no?
755
:Pam Jordan: Gimme some
examples of hindrance.
756
:What do you, because in
my experience, I've like.
757
:And I'm very much in a nonprofit
world outside of my W2, so
758
:I see lots of resources.
759
:So help me understand where
you're seeing hindrances.
760
:'cause in my local community, I can
tell you where to go if you want help.
761
:So help me understand where
you're seeing hindrances.
762
:Dave: so, for, for instance, we've,
we've, we've done lots and lots
763
:of shows, and, and one of the,
things that came up in our, gun
764
:violence, space was that there are,
there are 50, There are 50 zip
765
:codes in the United States that
have most of the gun violence in
766
:the United States, and those 50 zip
codes are in urban environments, and
767
:those urban environments have young
men who are shooting each other,
768
:and there are programs that cost
only a million dollars in order to
769
:ensure that those young kids can,
can learn Thank you for watching.
770
:Conflict management and can learn
how to deescalate situations
771
:and that is not something
that communities are actually
772
:willing to put money towards.
773
:It happens very, very, it
doesn't happen very often.
774
:Another item might be is
that, I live in Miami.
775
:We have terrible public
transportation, so the people who
776
:need to work in these big, beautiful
buildings behind me have to figure
777
:out how to get to where they need
to go when we did an entire series
778
:on those who are incarcerated.
779
:Those that were coming out of,
of being incarcerated have so many
780
:things that are stacked against them
from, not being able to, to qualify
781
:for jobs, even if they've, they've,
they've served their time, right?
782
:Like they, they're, you know, like
they, they have paid for the price
783
:and now they can't get a job.
784
:and we see this in just in
this series, which is like
785
:now that companies are starting
to loosen degree requirements.
786
:They're actually getting a
different mix of people in this.
787
:So when I say that there seems
to be a lot of headwinds,
788
:I'm saying, yes, there are
certainly solutions out there.
789
:Yes, there are certainly
things out there.
790
:I personally disagree with the
idea that the energy that we
791
:see being put forward from the
government, from governments, from
792
:academia, from institutions, from,
from local governments to national
793
:governments seem to be geared
towards, Not the most number of
794
:people and how we can all flourish.
795
:And so I struggle with the idea
that it's all on the individual.
796
:I feel like that there's a lot
more that we could and need
797
:to be doing in order to solve
problems in the United States.
798
:Okay.
799
:Pam Jordan: I hear you.
800
:I hear you.
801
:Absolutely.
802
:But that's where I think the
marketplace needs to come into play.
803
:Because if we're, we as business
owners want good workers, need
804
:to create resources and make it
easy for them to come work for us.
805
:Dave: Fair.
806
:Pam Jordan: And we need to create ways
for them to contribute in the marketplace
807
:as business owners, the government,
I'm not a strong fan of them, meddling.
808
:Jerremy Newsome: They're gonna
mess it up anyway, essentially.
809
:Right.
810
:I mean, to, to your point, Dave,
and, and probably even to Pam's,
811
:what I think that's missing in
the political space is really our
812
:leaders giving us these exact ideas.
813
:Right.
814
:If, regardless if you had government
intervention or not, if we have a top
815
:down political advisor, administration,
individuals, governors, senators, house
816
:of Representatives, pouring into the
communities doing exactly this, where
817
:you're telling them, Hey guys, I know
it's tough and here's how I did it.
818
:Here's how I broke free
without government assistance.
819
:And here's how you can too.
820
:It's available.
821
:It's possible.
822
:It's a mindset.
823
:It's a, it's an awareness that
you don't have to sell drugs
824
:in order to make more money.
825
:you can, you can, but you don't have to.
826
:Right?
827
:You don't have to resort to violence.
828
:There are other ways to appropriate and
to create value out of seemingly thin air.
829
:And granted, there's always gonna be some
places in the world, pockets of places
830
:that are always gonna be a challenge just
because of in general poverty, right?
831
:Poverty is the biggest correlator to
violence that there has ever been known.
832
:And that correlation's also
gonna stem from lack of fathers
833
:in any particular homes, right?
834
:If you have a lack of father, if you
have no father figure in the household,
835
:the children, regardless of race.
836
:In regards to zip code have an
85% likelihood to go to jail.
837
:So whatever systemic issue there is
in that aspect, I think it can not
838
:specifically generally be solved, but
I think it can be at least declined or
839
:potentially alleviated if we have voices
of power telling people what to do.
840
:And that's the beautiful
part about this series.
841
:And to your point, Pam,
education is way too expensive.
842
:Way too expensive and we're
telling people, Hey, this is,
843
:this is the only way to get out of
the, the quote unquote rat race.
844
:This is the only way to get out of poverty
is that the only way to better yourself
845
:is to go into debt, to get a college
degree, to get a job that's not gonna
846
:be able to pay for your college debt.
847
:That's the only way to do it,
and that's the general consensus
848
:of most of our politicians.
849
:Pam Jordan: And I think we are relying
on politicians who are not business
850
:owners, who don't know how to build
something, hire people, manage money.
851
:solve a money problem, relying on
politicians to solve a business problem.
852
:Jerremy Newsome: Yeah.
853
:Yeah, I agree.
854
:I think it's, I think it's
extremely, extremely interesting.
855
:switching gears for a hot second.
856
:Your clients, small business
owners or maybe even W2 workers are
857
:gonna be, are being told that AI
is gonna be changing everything.
858
:When that fear shows up potentially
in a financial planning conversation,
859
:does it change the actual decisions
people make and or what are you kind
860
:of telling some of these, just some of
your clients, like how to handle this?
861
:Pam Jordan: Used correctly, AI will
make all of our lives easier, and
862
:so it's just having conversations
with the clients to understand
863
:based on your product or service.
864
:What's available to you?
865
:like we've got a lot of hairstylists.
866
:AI can't cut your hair, AI is
not gonna cut client's hair,
867
:so they're not going anywhere.
868
:However, they can definitely utilize
AI for their marketing, for their
869
:scheduling, client communication,
getting testimonials and referrals.
870
:So there's still benefits, but.
871
:You know, there's other
industries where they're like,
872
:oh, well, AI's gonna take over.
873
:Okay, well how about instead of being
afraid of it, why don't you utilize it
874
:and capitalize it as long as you can?
875
:We've got some clients that are in
the education space, like gurus, they
876
:sell courses and they're definitely
afraid, that AI's gonna take over.
877
:And I'm like, okay, well how about
you leverage AI and make your product
878
:easier to fulfill on, automate as much
as you can, bring more value So that.
879
:There's a distinct difference between
you and just a bot telling 'em what,
880
:how they should, one client's like
in the short term rental space.
881
:So like, yeah, you can go on Claude
and ask how to set up an, an Airbnb,
882
:but you as the guru who has 200 doors,
bring something different to the table.
883
:So I think fearing AI doesn't help anyone.
884
:It's a matter of how to
use it and monetize it and
885
:automate and save time because.
886
:Dave's point, our greatest
asset is our time.
887
:So how can you use AI to use
more of your time with what only
888
:you can do and that a bot can't
889
:Jerremy Newsome: How are you doing that
in your business personally, because
890
:Pam Jordan: day?
891
:Jerremy Newsome: Give,
give me more, tell me more.
892
:Pam Jordan: Yeah, so all of our calls,
are on Zoom, and so we have an AI bot
893
:that's in all of our calls that does
both the transcript, the summary action
894
:items, and creates a follow-up email.
895
:so it's very easy for clients and
our team to stay focused on with this
896
:particular client we collect about
the Augusta rule and the accountable
897
:plan and setting a retirement plan.
898
:And then the bot sends the follow up
email that says, here's our action
899
:items and assigns them to people.
900
:Huge time saver for my team, also
for our analysis, on the front end.
901
:So we use AI to review past year's
tax returns and figure out where
902
:potential gaps we're using the
strategies that we typically use.
903
:So it saves us analysis time, our CFOs.
904
:Use ai.
905
:we use lovable right now, but the fun
thing with AI is like next week there'll
906
:be another one that we use, right?
907
:So this week we're using lovable, to
make our client dashboards and, but it's
908
:all prompted using our CFO prompts and
our benchmarks that we're looking for.
909
:And then what we're doing
is then translating that.
910
:To our clients.
911
:'cause showing a client a dashboard
makes them feel good about themselves
912
:as long as the lines are going
up and everything's green, right?
913
:But then helping them tie that metric to
their goals is where the person comes in.
914
:We also use AI for our correspondence.
915
:a lot of our content, and,
marketing strategy, lead funnels.
916
:we use it for our internal dashboards, to
make sure that each department is meeting
917
:their metrics and profitability for all of
our departments is where it needs to be.
918
:convert, tracking, conversion rate,
cac, like we use AI all the time.
919
:And then I also use, AI to
make my emails sound nice.
920
:Dave: ha ha ha!
921
:Jerremy Newsome: Make me sound nice.
922
:Dave: Ha ha ha ha!
923
:Pam Jordan: Yeah, I have a GPT that's
like in Pam's voice that I built, and so
924
:I'll be like, this is what I wanna say.
925
:Make it sound nice and it'll spit out.
926
:So
927
:Jerremy Newsome: That's
928
:Pam Jordan: my
929
:Jerremy Newsome: awesome.
930
:Pam Jordan: as aggressive as my head.
931
:Jerremy Newsome: That's awesome.
932
:I love that.
933
:Pam, tell us the story, right?
934
:Tell us about one client
who played the game.
935
:Right.
936
:They understood the numbers, they
used the tax opportunities, they
937
:built the habits and actually turned.
938
:Chaos into stability.
939
:What did it look like on
the, on their ground level?
940
:Pam Jordan: Yeah, yeah, yeah.
941
:So I've got one client,
out West California.
942
:In the marketing space, agency,
and what we did is basically really
943
:honed in on what his goals were
and his goals were quality of life.
944
:He wanted money, for his quality of life.
945
:California is not cheap.
946
:he wanted money for generosity.
947
:he had some very, big generosity goals to
support some nonprofits that he was into
948
:and he wanted time with his wife and kids.
949
:and at that, when we first started hanging
out, he had a big team and a lot of
950
:different offerings, and so we got his
numbers in order, figured out where he was
951
:making the highest profit margin and got
rid of all the other service offerings.
952
:And so we just dialed in his
offer to what was most profitable
953
:and what he enjoyed doing.
954
:We drastically.
955
:decreased his team.
956
:so I think he had seven at the
time, and now he's got two.
957
:and so we drastically decreased
his team 'cause he wasn't doing all
958
:the, the branding and all the stuff
that he didn't enjoy doing and his
959
:profitability wasn't as high on.
960
:And so now he's just honed in on a product
offer that has a high profit margin.
961
:He has key members that are making
good money fulfilling on it.
962
:And he's not grinding day after day long
days, and he's got more money in the bank.
963
:We implemented tax strategy.
964
:He's keeping way more of his money.
965
:We only pay taxes if we want to pay taxes,
and he's also living a very generous
966
:life, giving a lot of money away to the
nonprofits that he really cares about,
967
:Jerremy Newsome: I like it.
968
:Nice.
969
:Well, congrats to that.
970
:Klin.
971
:Pam Jordan: hasn't gone down.
972
:Jerremy Newsome: Hey, that's cool.
973
:That's always good to hear.
974
:Pam Jordan: went up 300%, but his
top line revenue stayed the same.
975
:Jerremy Newsome: Holy smokes.
976
:Wow.
977
:Dang.
978
:Yeah, that's a big deal.
979
:That's incredible.
980
:Pam Jordan, with all of your
knowledge, skills, and expertise,
981
:just for fun, before we get into
a lightning round, if you were to
982
:rewrite a New American work contract.
983
:One that works for the W2 worker,
maybe even the business owner,
984
:potentially the mom who needs
flexibility, possibly even a person
985
:who pivoted after a company collapse.
986
:What are the financial commitments
that have to be in that new American
987
:contract for it to actually work or semi?
988
:How would you design it and
what would that look like?
989
:That would solve a lot of the problems
that we currently face as a workforce.
990
:Pam Jordan: I think the core truth is
we all want freedom of time and money.
991
:Everyone gets out of bed because
we want freedom of time and money
992
:and what that looks like for
different people is different.
993
:Like for some it might be I wanna be
home with my kids more than I'm away.
994
:For others it might be
I wanna be on a plane.
995
:For others it, know, I wanna
play golf twice a week.
996
:But the core of what everyone that
I talk to, all the business owners,
997
:all the networking events, it's I've
been to six events so far this year.
998
:Everybody wants freedom
of time and money and so.
999
:needs to be the core truth of
what we're all trying to achieve.
:
00:50:46,729 --> 00:50:52,639
What, whether you're a W2 or business
owner, the next piece is understand what
:
00:50:52,639 --> 00:50:58,799
can you bring to the, the marketplace,
like a marketplace that brings value
:
00:50:58,799 --> 00:51:00,569
that someone will exchange you money for?
:
00:51:00,569 --> 00:51:04,029
And if it's your time,
then you're gonna be a W2.
:
00:51:04,989 --> 00:51:06,339
And that's perfectly fine.
:
00:51:06,729 --> 00:51:09,819
If it's you wanna create something,
then you're a business owner.
:
00:51:10,239 --> 00:51:14,139
And you just need to decide which bucket
you're in and then go do that thing.
:
00:51:14,979 --> 00:51:19,119
And if you hate it, there's
resources to go learn something else.
:
00:51:19,419 --> 00:51:25,649
Some of my wealthiest clients are
tradespeople, like and plumbers.
:
00:51:25,649 --> 00:51:30,569
You wanna make some money, go
learn how to run an A-H-V-A-C unit.
:
00:51:30,599 --> 00:51:32,459
Electric, be an electrician, be a plumber.
:
00:51:32,609 --> 00:51:33,539
Does that cost money?
:
00:51:33,539 --> 00:51:33,989
Yeah.
:
00:51:34,019 --> 00:51:37,049
Community college is a lot
cheaper in trade schools.
:
00:51:37,199 --> 00:51:41,769
We have, High schoolers graduating
with welding certificates.
:
00:51:41,829 --> 00:51:45,279
Like wanna make money trades.
:
00:51:45,549 --> 00:51:47,289
That's, that's a concern that we have.
:
00:51:47,289 --> 00:51:50,529
Like we are gonna run outta trades
people like, 'cause everyone's gonna
:
00:51:50,529 --> 00:51:53,559
college and getting all this debt
and then sitting in an office and
:
00:51:53,559 --> 00:51:58,539
have terrible work life integration
have divorces and miserable kids.
:
00:51:59,349 --> 00:52:00,819
We want freedom of time and money.
:
00:52:01,819 --> 00:52:02,719
There's other skills out there.
:
00:52:02,719 --> 00:52:05,299
So, do I have a kitschy phrase for it?
:
00:52:05,359 --> 00:52:05,779
No.
:
00:52:06,109 --> 00:52:08,209
I think we all want
freedom of time and money.
:
00:52:08,209 --> 00:52:11,719
I think we all need to realize what
we can bring to the marketplace
:
00:52:11,719 --> 00:52:15,349
that someone will give us money for,
and then we need to do that thing.
:
00:52:15,349 --> 00:52:17,899
And if we hate that thing, then
you need to go do a new thing.
:
00:52:18,549 --> 00:52:18,669
Dave: hm hm hm hm.
:
00:52:18,669 --> 00:52:18,989
Ha ha!
:
00:52:19,049 --> 00:52:21,449
So what's, what's the first move?
:
00:52:21,549 --> 00:52:23,669
So there's plenty of people that
are listening to this that also
:
00:52:23,669 --> 00:52:27,629
feel like that deal that they've
been sold, right, is falling apart.
:
00:52:27,809 --> 00:52:31,369
The job's unstable, the savings isn't
there, their path isn't super clear,
:
00:52:31,609 --> 00:52:35,029
and if they're the ones that are
responsible for it, if the individual
:
00:52:35,029 --> 00:52:36,849
is like on the hook for it, Great.
:
00:52:37,589 --> 00:52:38,869
What's their first move?
:
00:52:38,949 --> 00:52:40,789
Not the whole plan,
what's their first move?
:
00:52:41,789 --> 00:52:44,939
Pam Jordan: What do they enjoy doing
and what do people ask them Advice on?
:
00:52:45,939 --> 00:52:51,039
And it might be you are the best at
throwing your kids' birthday parties.
:
00:52:51,969 --> 00:52:53,709
The party favors are amazing.
:
00:52:53,709 --> 00:52:56,409
The table decorations are fire.
:
00:52:56,649 --> 00:53:01,599
The wall hanging is so
Instagramable freaking tastic.
:
00:53:01,779 --> 00:53:07,149
You now have a party planning business,
or you go to Canva and create a checklist
:
00:53:07,149 --> 00:53:11,529
on how to be as good as you at partying at
scheduling a party and sell it for 2 99.
:
00:53:12,339 --> 00:53:14,319
Like the thing that people.
:
00:53:15,129 --> 00:53:18,069
to do is look in the mirror
and be like, what am I good at?
:
00:53:18,069 --> 00:53:19,209
What do I enjoy doing?
:
00:53:19,209 --> 00:53:21,039
And what do people ask me about?
:
00:53:22,039 --> 00:53:22,909
What do people ask
:
00:53:23,007 --> 00:53:23,227
Jerremy Newsome: Hmm.
:
00:53:23,449 --> 00:53:23,509
Pam Jordan: on?
:
00:53:23,869 --> 00:53:25,879
That's what you bring to the marketplace,
:
00:53:26,162 --> 00:53:26,432
Jerremy Newsome: Mm-hmm.
:
00:53:26,539 --> 00:53:29,509
Pam Jordan: and if you hate
that thing, then don't do it.
:
00:53:29,749 --> 00:53:33,259
But if you've got bills and debt,
sometimes it's time to suck it up and
:
00:53:33,259 --> 00:53:37,189
do that thing because you might not
love party planning, but everybody
:
00:53:37,249 --> 00:53:38,869
always asks your advice on it.
:
00:53:39,079 --> 00:53:39,409
So then.
:
00:53:40,409 --> 00:53:44,879
Charge double so that you can go and, I
don't know, become a real estate agent or
:
00:53:44,879 --> 00:53:46,739
whatever it is that you wanna do for real.
:
00:53:47,219 --> 00:53:50,519
But the first thing is,
what do you enjoy doing?
:
00:53:50,519 --> 00:53:51,509
What are you good at?
:
00:53:51,779 --> 00:53:53,099
What do people ask your advice on?
:
00:53:53,099 --> 00:53:54,899
And what do pay someone pay you for?
:
00:53:55,349 --> 00:53:56,699
Because everyone has something.
:
00:53:56,729 --> 00:53:59,609
And if they're like, I don't,
okay, then start driving your
:
00:53:59,609 --> 00:54:01,739
car for Uber or cutting grass.
:
00:54:02,739 --> 00:54:05,499
Jerremy Newsome: You are telling me that
there's a thousand choices out there.
:
00:54:06,371 --> 00:54:08,021
Pam Jordan: There's a
million choices out there.
:
00:54:08,649 --> 00:54:09,189
Jerremy Newsome: That's right.
:
00:54:09,311 --> 00:54:09,631
Dave: hm hm hm.
:
00:54:09,751 --> 00:54:09,851
Hm.
:
00:54:10,089 --> 00:54:10,659
Jerremy Newsome: That's right.
:
00:54:10,659 --> 00:54:11,199
I love it.
:
00:54:12,039 --> 00:54:14,229
I mean, yeah, I think you and I share
this similar mindset where it's.
:
00:54:15,229 --> 00:54:18,289
You know, if there's some government
assistance at some stage, great.
:
00:54:18,289 --> 00:54:21,769
But the challenge generally, I, I
think, I think the government could,
:
00:54:21,769 --> 00:54:26,059
should, should slash could step in
for like scholarships for college.
:
00:54:26,599 --> 00:54:29,209
but generally when the government gets
involved, at least from the private
:
00:54:29,209 --> 00:54:33,884
sector, it's not gonna be extremely
fortuitous as we've seen in all the.
:
00:54:34,594 --> 00:54:37,774
Somali daycares in Minnesota
and California and everything.
:
00:54:37,774 --> 00:54:40,384
That's just getting extremely,
extremely fraudulent over there
:
00:54:40,384 --> 00:54:41,584
in that, in that situation.
:
00:54:42,124 --> 00:54:44,824
but from a lightning round perspective,
I'm gonna ask you a few questions.
:
00:54:44,824 --> 00:54:47,284
You just hit me with your quick answer
'cause you're doing a great job at
:
00:54:47,284 --> 00:54:48,394
that, by the way, which is awesome.
:
00:54:49,394 --> 00:54:49,694
All right.
:
00:54:49,694 --> 00:54:55,754
True or false, most small businesses
fail because of bad sales.
:
00:54:56,696 --> 00:54:57,416
Pam Jordan: False
:
00:54:58,416 --> 00:54:58,821
Jerremy Newsome: Why do they fail?
:
00:54:59,821 --> 00:55:02,341
' Pam Jordan: cause they don't have
cash, they don't have profitability.
:
00:55:02,749 --> 00:55:03,979
Jerremy Newsome: Oh, snap.
:
00:55:04,979 --> 00:55:06,539
All right, the finish this sentence.
:
00:55:06,539 --> 00:55:11,309
The most dangerous financial lie
Americans tell themselves is,
:
00:55:11,966 --> 00:55:13,001
Pam Jordan: I have to pay taxes.
:
00:55:14,009 --> 00:55:19,049
Jerremy Newsome: oh yeah, Pam,
shoot, coming out the gate.
:
00:55:19,139 --> 00:55:19,679
That's good.
:
00:55:19,889 --> 00:55:20,309
All right.
:
00:55:20,939 --> 00:55:23,129
W2 or 10 99.
:
00:55:23,129 --> 00:55:25,259
If you're starting over today,
which do you take and why?
:
00:55:26,259 --> 00:55:28,269
Pam Jordan: 10 99 because
then you're your own.
:
00:55:28,329 --> 00:55:29,119
You can be your own boss.
:
00:55:30,119 --> 00:55:31,199
Jerremy Newsome: Easy enough.
:
00:55:31,259 --> 00:55:35,669
What's the one line item on a p and
L that tells you everything about
:
00:55:35,669 --> 00:55:37,694
whether a business is actually healthy?
:
00:55:38,596 --> 00:55:41,056
Pam Jordan: Net operating
income, also known as profit
:
00:55:42,056 --> 00:55:43,076
Jerremy Newsome: Finish this sentence.
:
00:55:43,186 --> 00:55:45,356
Flexibility at work isn't a perk.
:
00:55:45,456 --> 00:55:46,076
It is a.
:
00:55:47,076 --> 00:55:47,616
Pam Jordan: requirement.
:
00:55:48,244 --> 00:55:49,954
Jerremy Newsome: Yeah,
that was my answer too.
:
00:55:50,584 --> 00:55:53,614
All right, in one sentence, what does
the New American deal need to guarantee
:
00:55:53,614 --> 00:55:54,904
that the old one never delivered.
:
00:55:55,904 --> 00:55:56,869
Pam Jordan: Freedom of time and money.
:
00:55:57,869 --> 00:55:58,799
Jerremy Newsome: Last one, Pam.
:
00:55:58,799 --> 00:56:03,749
Most underrated tax move a
W2 worker can make right now.
:
00:56:03,754 --> 00:56:03,844
Okay.
:
00:56:04,844 --> 00:56:05,749
Pam Jordan: Start a side hustle.
:
00:56:06,749 --> 00:56:07,529
Jerremy Newsome: Boom.
:
00:56:07,679 --> 00:56:08,909
Pam, I really like this.
:
00:56:08,909 --> 00:56:09,989
This was super fun.
:
00:56:09,989 --> 00:56:14,099
I think extremely tangible too
for people who are listening.
:
00:56:14,099 --> 00:56:18,569
Like there are legitimate action
items that you can all take right now.
:
00:56:18,989 --> 00:56:21,029
Pam, what's the easiest way for
any of our listeners, if they
:
00:56:21,029 --> 00:56:22,079
want to, to get ahold of you?
:
00:56:22,561 --> 00:56:24,991
Pam Jordan: Absolutely,
just go to pam jordan.com.
:
00:56:24,991 --> 00:56:25,861
That's my website.
:
00:56:25,861 --> 00:56:27,586
And on social, I'm Pam Jordan,
:
00:56:28,586 --> 00:56:30,216
Jerremy Newsome: Thank you so much, Pam.
:
00:56:30,216 --> 00:56:31,056
You're a rockstar.
:
00:56:31,056 --> 00:56:31,986
Appreciate your time today.
:
00:56:32,398 --> 00:56:32,678
Pam Jordan: Jerremy.
:
00:56:33,156 --> 00:56:33,366
Jerremy Newsome: Yep.
:
00:56:33,366 --> 00:56:33,816
You got it.
:
00:56:34,817 --> 00:56:35,116
Dave: Right.
:
00:56:36,117 --> 00:56:36,747
Wow.
:
00:56:37,077 --> 00:56:40,917
I love, I thank you for introducing
me to such magical people.
:
00:56:40,917 --> 00:56:41,937
Pam, Pam is fan.
:
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Jerremy Newsome: She's a fireball dude,
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Dave: love that energy.
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there's, it, it just, I can, I hope I, I
can just imagine that she just wakes up,
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wakes up every morning and goes, boom.
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Jerremy Newsome: bro.
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She's like that too.
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We've hung out a few different
times, and that's just her at 9:00
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PM or 9:00 AM It's kind of cool.
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Dave: love it.
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Jerremy Newsome: She's a hoot.
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Yeah, she is.
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Very, very smart.
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Very smart.
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Yeah.
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What did you, what did you learn my homie.
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Dave: Hmm.
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00:57:09,615 --> 00:57:10,905
I think I'm frustrated.
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and it came out a little bit,
a little bit harsh, but that's,
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that's kind of my day to day.
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00:57:16,026 --> 00:57:20,245
I'm a little tired of, of, people,
and I'm not just saying Pam or
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you, or I'm, I'm saying this sort
of like the general people, the
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zeitgeist of letting politicians
and business owners and institutions
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and academics let 'em off the hook.
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We're like, eh.
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Like, we don't want you in our, we
don't want you all up in our grill.
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00:57:38,111 --> 00:57:39,761
And I, I think that's bullshit.
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00:57:39,911 --> 00:57:45,821
I healthcare has doubled and the
outcomes are not noticeably better.
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The fuel prices here have
gone through the roof.
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00:57:49,961 --> 00:57:53,410
The fact that there's not a tax
holiday for the next two years,
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00:57:53,410 --> 00:57:54,401
and the state of Florida is.
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Criminal, companies are just
nuking jobs left and right.
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00:58:00,745 --> 00:58:04,915
They'll be called capitalists as
long as, they're making profits.
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00:58:04,915 --> 00:58:08,245
But they will socialize
the losses in a minute.
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00:58:08,336 --> 00:58:10,405
You know, like as soon as
they're, they're making money,
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it's all capitalism, we got it.
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But as soon as they have
some losses, forget it.
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They're, they're turning
it over to the state.
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So I, I.
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We have to stop letting these people,
these institutions, these politicians,
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00:58:22,635 --> 00:58:26,205
these corporate titans, we have
to stop letting them off the hook.
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00:58:26,236 --> 00:58:27,885
It's got to stop.
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00:58:27,945 --> 00:58:31,856
We are giving them a free
ride, and that is bonkers,
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00:58:32,446 --> 00:58:32,736
Jerremy Newsome: Yeah.
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00:58:33,736 --> 00:58:34,801
Yeah, I agree.
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I, I don't know how we hold 'em
accountable other than not voting 'em in.
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But yeah, pitch pitchforks can work.
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00:58:41,886 --> 00:58:43,536
Yeah, that can, that can definitely work.
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00:58:44,411 --> 00:58:46,811
Dave: I, but on the other side,
you know what Pam was actually
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talking about, I, I love that.
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00:58:50,601 --> 00:58:53,901
Certainly the mindset of, you
know, the, the fear, uncertainty,
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00:58:53,901 --> 00:58:55,491
and doubt that comes around money.
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I know I experience that.
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That's, that's, you know, an ongoing
conversation between you and I
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00:59:00,111 --> 00:59:02,951
and, you know, like when you fear
this money, it's going to fear you.
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00:59:03,011 --> 00:59:03,491
And
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Jerremy Newsome: I.
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00:59:04,541 --> 00:59:06,941
Dave: are so many opportunities
when you, when you actually
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focus on, on making money.
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It's the one thing I was talking to my
sister about is like, you know, if I,
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if in a given day, if I'm not focusing
on what it takes in order to make
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money, and, and with that, you know,
it's through this podcast, it's through
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00:59:20,331 --> 00:59:24,021
the, the different vehicles around
the, the, the Jerremy Newsom Empire.
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00:59:24,021 --> 00:59:28,821
And you know, like if I'm not focusing on
that, then what am I actually focusing on?
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00:59:28,821 --> 00:59:30,111
Because that is what.
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00:59:30,131 --> 00:59:32,711
You know, that's what's going to
actually move the, the needle.
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It's gonna provide the freedom, it's
gonna provide the, the, the ease
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00:59:35,801 --> 00:59:38,911
in order for me to actually live my
life and to live it, beautifully.
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And so I, I like hearing that and,
and seeing it, and hearing it from the
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point of view of like taxes, which,
which seems so, you know, crazy.
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It's like the, your, your
deep dark feelings on taxes.
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I think that that's great.
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And I, and I love hearing that from Pam.
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Jerremy Newsome: Yeah, same, same man.
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I wouldn't, I wouldn't say specifically I
learned anything brand new, although what
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00:59:59,602 --> 01:00:05,302
I will say is it reaffirmed from a person
who is literally a professional in that
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01:00:05,302 --> 01:00:09,532
sphere saying, Hey, taxes is paperwork.
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01:00:09,682 --> 01:00:10,207
If you have a job.
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And you don't want to pay taxes.
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You don't have to.
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Dave: Right.
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01:00:14,867 --> 01:00:16,667
Jerremy Newsome: kind of the lie, right?
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01:00:16,667 --> 01:00:17,867
That's the, the lightning round.
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01:00:17,867 --> 01:00:21,687
Like if you pay a whole bunch of
taxes, you're doing something wrong.
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You're doing something wrong.
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01:00:23,352 --> 01:00:24,847
You, you really don't
have to pay that much.
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01:00:24,847 --> 01:00:29,677
Like there are ways legally,
very legally, to it least.
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01:00:30,322 --> 01:00:34,282
Decrease it, you know, and
even if you're kicking the can
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01:00:34,282 --> 01:00:35,632
down the road a little bit.
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01:00:35,632 --> 01:00:41,482
She mentioned some of the college plans
or IRA plans that people can open up where
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01:00:41,482 --> 01:00:44,302
they can throw in post-tax, pre-tax money.
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01:00:44,632 --> 01:00:48,232
You can, there's, there's
a lot of ways, right?
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01:00:48,232 --> 01:00:54,112
Opening up an LLC costing $300 or less
in most states and getting a side hustle
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01:00:54,112 --> 01:00:57,472
and running your side hustle through this
LLC and the side hustle is essentially
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01:00:57,472 --> 01:00:58,792
things that you're gonna be paying for.
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01:00:59,212 --> 01:01:03,202
Anyway, and you're gonna try to generate
revenue through that LLC or through
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01:01:03,202 --> 01:01:07,403
that company, but the generation
of that revenue is also potentially
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01:01:07,403 --> 01:01:10,642
gonna decrease your taxable income
'cause you're spending money on things
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01:01:10,642 --> 01:01:12,232
you're gonna spend money on anyway.
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01:01:12,772 --> 01:01:16,342
Call it Dave's Donuts or
Conley's Coffee, right?
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01:01:16,432 --> 01:01:20,122
And figure out a way to sell
that particular product to other
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01:01:20,122 --> 01:01:21,622
people who may or may not want it.
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01:01:21,892 --> 01:01:25,072
But if they do want it and they buy it
from you, you have a revenue increase.
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01:01:25,507 --> 01:01:29,528
AKA more cash flow in your life and
you have a taxable decrease because
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01:01:29,587 --> 01:01:32,977
all the expenses from that company are
gonna decrease your taxable income.
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01:01:33,877 --> 01:01:36,787
That is a math formula and you are right.
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01:01:37,087 --> 01:01:42,667
I personally believe that anyone
who fears and, and has the financial
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01:01:42,667 --> 01:01:46,477
stress and struggles, which we all
have from time to time, but if we
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01:01:46,477 --> 01:01:52,477
want to dissipate that the focus
should be for at least an hour a day.
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01:01:53,167 --> 01:01:58,087
Minimum every an hour, a day, every
day for the rest of your life.
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01:01:58,117 --> 01:02:04,237
If you wake up and go for this hour, what
can I do to generate specifically more
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01:02:04,357 --> 01:02:11,677
income using skills, services, tools,
networks, people, value creation, time
:
01:02:11,677 --> 01:02:15,778
talents, like she mentioned, Hey, if you,
someone keeps asking you to plan a party.
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01:02:16,778 --> 01:02:18,008
Plan a flipping party dude.
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01:02:18,067 --> 01:02:21,457
Like if people keep asking to do
something and you have the skills to do
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01:02:21,457 --> 01:02:25,087
it, focus on it for a period of time,
at minimum an hour a day, which is seven
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01:02:25,087 --> 01:02:28,567
hours a week, which everyone has that
amount of time to making more money.
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01:02:28,598 --> 01:02:29,587
'cause you are my brother.
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01:02:29,587 --> 01:02:30,397
Exactly correct.
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01:02:30,397 --> 01:02:33,968
If you do make more money, everyone wants
more time freedom and more money freedom.
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01:02:33,968 --> 01:02:36,188
And when you have both of those
things, you will feel more free.
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01:02:36,488 --> 01:02:37,448
You'll feel more happy.
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01:02:37,718 --> 01:02:39,548
And it's available for
anyone who wants it.
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01:02:40,548 --> 01:02:41,157
Dave: Fantastic.
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01:02:41,627 --> 01:02:42,073
Wrap us
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01:02:42,109 --> 01:02:45,379
Jerremy Newsome: for our, for our
listeners out there, if you liked
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01:02:45,379 --> 01:02:48,828
this episode as much as I did,
share it with some other peeps.
:
01:02:49,218 --> 01:02:53,538
Give it a circulation on your social
medias, and before you do that, or while
:
01:02:53,538 --> 01:02:57,019
you do that, or during the doing of
that, hit that five star review because
:
01:02:57,019 --> 01:03:04,908
it tells people that we are continuing
every week to post content information.
:
01:03:05,308 --> 01:03:11,548
About money, about markets, about
psychology, about people, businesses, ai,
:
01:03:11,908 --> 01:03:17,158
politics, the combination of all of those,
the interchange and the inner connection
:
01:03:17,519 --> 01:03:20,729
of some of the most powerful forces on
earth and how we can all take advantage of
:
01:03:20,729 --> 01:03:25,678
it, and most importantly, how we can all
get together and solve America's problems.
