Cut to the Highest Margin: AI, Focus, and a 300% Profit Jump

Alex: 00:00:00

Jerremy pivots to the AI disruption RESHAPING what every

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: 00:00:04

business owner thought they'd

built—and Pam doesn't flinch.

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: 00:00:08

What starts as a fear conversation turns

into the clearest blueprint yet for

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: 00:00:12

turning chaos into a permanent edge.

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: 00:00:15

Jerremy Newsome: switching

gears for a hot second.

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: 00:00:17

Your clients, small business

owners or maybe even W2 workers are

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: 00:00:21

gonna be, are being told that AI

is gonna be changing everything.

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: 00:00:26

When that fear shows up potentially

in a financial planning conversation,

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: 00:00:31

does it change the actual decisions

people make and or what are you kind

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of telling some of these, just some of

your clients, like how to handle this?

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Pam Jordan: Used correctly, AI will

make all of our lives easier, and

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so it's just having conversations

with the clients to understand

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based on your product or service.

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What's available to you?

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like we've got a lot of hairstylists.

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AI can't cut your hair, AI is

not gonna cut client's hair,

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so they're not going anywhere.

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However, they can definitely utilize

AI for their marketing, for their

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scheduling, client communication,

getting testimonials and referrals.

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So there's still benefits, but.

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You know, there's other

industries where they're like,

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oh, well, AI's gonna take over.

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Okay, well how about instead of being

afraid of it, why don't you utilize it

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and capitalize it as long as you can?

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We've got some clients that are in

the education space, like gurus, they

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sell courses and they're definitely

afraid, that AI's gonna take over.

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And I'm like, okay, well how about

you leverage AI and make your product

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easier to fulfill on, automate as much

as you can, bring more value So that.

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There's a distinct difference between

you and just a bot telling 'em what,

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how they should, one client's like

in the short term rental space.

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So like, yeah, you can go on Claude

and ask how to set up an, an Airbnb,

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but you as the guru who has 200 doors,

bring something different to the table.

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So I think fearing AI doesn't help anyone.

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It's a matter of how to

use it and monetize it and

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automate and save time because.

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Dave's point, our greatest

asset is our time.

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So how can you use AI to use

more of your time with what only

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you can do and that a bot can't

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Jerremy Newsome: How are you doing that

in your business personally, because

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Pam Jordan: day?

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Jerremy Newsome: Give,

give me more, tell me more.

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Pam Jordan: Yeah, so all of our calls,

are on Zoom, and so we have an AI bot

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that's in all of our calls that does

both the transcript, the summary action

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items, and creates a follow-up email.

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so it's very easy for clients and

our team to stay focused on with this

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particular client we collect about

the Augusta rule and the accountable

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plan and setting a retirement plan.

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And then the bot sends the follow up

email that says, here's our action

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items and assigns them to people.

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Huge time saver for my team, also

for our analysis, on the front end.

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So we use AI to review past year's

tax returns and figure out where

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potential gaps we're using the

strategies that we typically use.

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So it saves us analysis time, our CFOs.

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Use ai.

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we use lovable right now, but the fun

thing with AI is like next week there'll

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be another one that we use, right?

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So this week we're using lovable, to

make our client dashboards and, but it's

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all prompted using our CFO prompts and

our benchmarks that we're looking for.

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And then what we're doing

is then translating that.

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To our clients.

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'cause showing a client a dashboard

makes them feel good about themselves

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as long as the lines are going

up and everything's green, right?

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But then helping them tie that metric to

their goals is where the person comes in.

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We also use AI for our correspondence.

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a lot of our content, and,

marketing strategy, lead funnels.

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we use it for our internal dashboards, to

make sure that each department is meeting

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their metrics and profitability for all of

our departments is where it needs to be.

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convert, tracking, conversion rate,

cac, like we use AI all the time.

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And then I also use, AI to

make my emails sound nice.

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Dave: ha ha ha!

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Jerremy Newsome: Make me sound nice.

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Dave: Ha ha ha ha!

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Pam Jordan: Yeah, I have a GPT that's

like in Pam's voice that I built, and so

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I'll be like, this is what I wanna say.

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Make it sound nice and it'll spit out.

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So

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Jerremy Newsome: That's

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Pam Jordan: my

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Jerremy Newsome: awesome.

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Pam Jordan: as aggressive as my head.

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Jerremy Newsome: That's awesome.

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I love that.

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Pam, tell us the story, right?

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Tell us about one client

who played the game.

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Right.

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They understood the numbers, they

used the tax opportunities, they

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built the habits and actually turned.

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Chaos into stability.

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What did it look like on

the, on their ground level?

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Pam Jordan: Yeah, yeah, yeah.

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So I've got one client,

out West California.

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In the marketing space, agency,

and what we did is basically really

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honed in on what his goals were

and his goals were quality of life.

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He wanted money, for his quality of life.

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California is not cheap.

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he wanted money for generosity.

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he had some very, big generosity goals to

support some nonprofits that he was into

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and he wanted time with his wife and kids.

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and at that, when we first started hanging

out, he had a big team and a lot of

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different offerings, and so we got his

numbers in order, figured out where he was

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making the highest profit margin and got

rid of all the other service offerings.

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And so we just dialed in his

offer to what was most profitable

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and what he enjoyed doing.

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We drastically.

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decreased his team.

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so I think he had seven at the

time, and now he's got two.

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and so we drastically decreased

his team 'cause he wasn't doing all

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the, the branding and all the stuff

that he didn't enjoy doing and his

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profitability wasn't as high on.

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And so now he's just honed in on a product

offer that has a high profit margin.

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He has key members that are making

good money fulfilling on it.

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And he's not grinding day after day long

days, and he's got more money in the bank.

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We implemented tax strategy.

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He's keeping way more of his money.

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We only pay taxes if we want to pay taxes,

and he's also living a very generous

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life, giving a lot of money away to the

nonprofits that he really cares about,

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Jerremy Newsome: I like it.

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Nice.

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Well, congrats to that.

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Klin.

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Pam Jordan: hasn't gone down.

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Jerremy Newsome: Hey, that's cool.

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That's always good to hear.

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Pam Jordan: went up 300%, but his

top line revenue stayed the same.

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Jerremy Newsome: Holy smokes.

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Wow.

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Dang.

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Yeah, that's a big deal.

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That's incredible.

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Pam Jordan, with all of your

knowledge, skills, and expertise,

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just for fun, before we get into

a lightning round, if you were to

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rewrite a New American work contract.

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One that works for the W2 worker,

maybe even the business owner,

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potentially the mom who needs

flexibility, possibly even a person

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who pivoted after a company collapse.

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What are the financial commitments

that have to be in that new American

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contract for it to actually work or semi?

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How would you design it and

what would that look like?

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That would solve a lot of the problems

that we currently face as a workforce.

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Pam Jordan: I think the core truth is

we all want freedom of time and money.

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Everyone gets out of bed because

we want freedom of time and money

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and what that looks like for

different people is different.

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Like for some it might be I wanna be

home with my kids more than I'm away.

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For others it might be

I wanna be on a plane.

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For others it, know, I wanna

play golf twice a week.

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But the core of what everyone that

I talk to, all the business owners,

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all the networking events, it's I've

been to six events so far this year.

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Everybody wants freedom

of time and money and so.

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needs to be the core truth of

what we're all trying to achieve.

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What, whether you're a W2 or business

owner, the next piece is understand what

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can you bring to the, the marketplace,

like a marketplace that brings value

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that someone will exchange you money for?

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And if it's your time,

then you're gonna be a W2.

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And that's perfectly fine.

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If it's you wanna create something,

then you're a business owner.

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And you just need to decide which bucket

you're in and then go do that thing.

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And if you hate it, there's

resources to go learn something else.

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Some of my wealthiest clients are

tradespeople, like and plumbers.

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You wanna make some money, go

learn how to run an A-H-V-A-C unit.

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Electric, be an electrician, be a plumber.

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Does that cost money?

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Yeah.

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Community college is a lot

cheaper in trade schools.

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We have, High schoolers graduating

with welding certificates.

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Like wanna make money trades.

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That's, that's a concern that we have.

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Like we are gonna run outta trades

people like, 'cause everyone's gonna

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college and getting all this debt

and then sitting in an office and

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have terrible work life integration

have divorces and miserable kids.

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We want freedom of time and money.

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There's other skills out there.

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So, do I have a kitschy phrase for it?

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No.

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I think we all want

freedom of time and money.

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I think we all need to realize what

we can bring to the marketplace

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that someone will give us money for,

and then we need to do that thing.

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And if we hate that thing, then

you need to go do a new thing.

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Dave: hm hm hm hm.

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Ha ha!

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So what's, what's the first move?

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So there's plenty of people that

are listening to this that also

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feel like that deal that they've

been sold, right, is falling apart.

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The job's unstable, the savings isn't

there, their path isn't super clear,

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and if they're the ones that are

responsible for it, if the individual

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is like on the hook for it, Great.

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What's their first move?

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Not the whole plan,

what's their first move?

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Pam Jordan: What do they enjoy doing

and what do people ask them Advice on?

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And it might be you are the best at

throwing your kids' birthday parties.

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The party favors are amazing.

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The table decorations are fire.

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The wall hanging is so

Instagramable freaking tastic.

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You now have a party planning business,

or you go to Canva and create a checklist

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on how to be as good as you at partying at

scheduling a party and sell it for 2 99.

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Like the thing that people.

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to do is look in the mirror

and be like, what am I good at?

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What do I enjoy doing?

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And what do people ask me about?

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What do people ask

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Jerremy Newsome: Hmm.

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Pam Jordan: on?

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That's what you bring to the marketplace,

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Jerremy Newsome: Mm-hmm.

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Pam Jordan: and if you hate

that thing, then don't do it.

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But if you've got bills and debt,

sometimes it's time to suck it up and

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do that thing because you might not

love party planning, but everybody

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always asks your advice on it.

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So then.

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Charge double so that you can go and, I

don't know, become a real estate agent or

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whatever it is that you wanna do for real.

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But the first thing is,

what do you enjoy doing?

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What are you good at?

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What do people ask your advice on?

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And what do pay someone pay you for?

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Because everyone has something.

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And if they're like, I don't,

okay, then start driving your

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car for Uber or cutting grass.

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Jerremy Newsome: You are telling me that

there's a thousand choices out there.

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Pam Jordan: There's a

million choices out there.

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Jerremy Newsome: That's right.

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Dave: hm hm hm.

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Hm.

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Jerremy Newsome: That's right.

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I love it.

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I mean, yeah, I think you and I share

this similar mindset where it's.

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You know, if there's some government

assistance at some stage, great.

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But the challenge generally, I, I

think, I think the government could,

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should, should slash could step in

for like scholarships for college.

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but generally when the government gets

involved, at least from the private

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sector, it's not gonna be extremely

fortuitous as we've seen in all the.

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Somali daycares in Minnesota

and California and everything.

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That's just getting extremely,

extremely fraudulent over there

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in that, in that situation.

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but from a lightning round perspective,

I'm gonna ask you a few questions.

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You just hit me with your quick answer

'cause you're doing a great job at

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that, by the way, which is awesome.

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All right.

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True or false, most small businesses

fail because of bad sales.

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Pam Jordan: False

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Jerremy Newsome: Why do they fail?

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' Pam Jordan: cause they don't have

cash, they don't have profitability.

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Jerremy Newsome: Oh, snap.

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All right, the finish this sentence.

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The most dangerous financial lie

Americans tell themselves is,

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Pam Jordan: I have to pay taxes.

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Jerremy Newsome: oh yeah, Pam,

shoot, coming out the gate.

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That's good.

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All right.

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W2 or 10 99.

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If you're starting over today,

which do you take and why?

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Pam Jordan: 10 99 because

then you're your own.

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You can be your own boss.

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Jerremy Newsome: Easy enough.

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What's the one line item on a p and

L that tells you everything about

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whether a business is actually healthy?

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Pam Jordan: Net operating

income, also known as profit

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Jerremy Newsome: Finish this sentence.

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Flexibility at work isn't a perk.

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It is a.

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Pam Jordan: requirement.

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Jerremy Newsome: Yeah,

that was my answer too.

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All right, in one sentence, what does

the New American deal need to guarantee

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that the old one never delivered.

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Pam Jordan: Freedom of time and money.

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Jerremy Newsome: Last one, Pam.

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Most underrated tax move a

W2 worker can make right now.

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Okay.

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Pam Jordan: Start a side hustle.

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Jerremy Newsome: Boom.

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Pam, I really like this.

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This was super fun.

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I think extremely tangible too

for people who are listening.

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Like there are legitimate action

items that you can all take right now.

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Pam, what's the easiest way for

any of our listeners, if they

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want to, to get ahold of you?

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Pam Jordan: Absolutely,

just go to pam jordan.com.

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That's my website.

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And on social, I'm Pam Jordan,

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Jerremy Newsome: Thank you so much, Pam.

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You're a rockstar.

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Appreciate your time today.

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Pam Jordan: Jerremy.

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Jerremy Newsome: Yep.

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You got it.

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Dave: Right.

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Wow.

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I love, I thank you for introducing

me to such magical people.

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Pam, Pam is fan.

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Jerremy Newsome: She's a fireball dude,

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Dave: love that energy.

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there's, it, it just, I can, I hope I, I

can just imagine that she just wakes up,

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wakes up every morning and goes, boom.

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Jerremy Newsome: bro.

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She's like that too.

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We've hung out a few different

times, and that's just her at 9:00

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PM or 9:00 AM It's kind of cool.

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Dave: love it.

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Jerremy Newsome: She's a hoot.

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Yeah, she is.

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Very, very smart.

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Very smart.

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Yeah.

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What did you, what did you learn my homie.

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Dave: Hmm.

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I think I'm frustrated.

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and it came out a little bit,

a little bit harsh, but that's,

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that's kind of my day to day.

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I'm a little tired of, of, people,

and I'm not just saying Pam or

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you, or I'm, I'm saying this sort

of like the general people, the

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zeitgeist of letting politicians

and business owners and institutions

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and academics let 'em off the hook.

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We're like, eh.

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Like, we don't want you in our, we

don't want you all up in our grill.

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And I, I think that's bullshit.

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I healthcare has doubled and the

outcomes are not noticeably better.

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The fuel prices here have

gone through the roof.

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The fact that there's not a tax

holiday for the next two years,

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and the state of Florida is.

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Criminal, companies are just

nuking jobs left and right.

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They'll be called capitalists as

long as, they're making profits.

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But they will socialize

the losses in a minute.

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You know, like as soon as

they're, they're making money,

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it's all capitalism, we got it.

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But as soon as they have

some losses, forget it.

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They're, they're turning

it over to the state.

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So I, I.

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We have to stop letting these people,

these institutions, these politicians,

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these corporate titans, we have

to stop letting them off the hook.

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It's got to stop.

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We are giving them a free

ride, and that is bonkers,

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Jerremy Newsome: Yeah.

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Yeah, I agree.

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I, I don't know how we hold 'em

accountable other than not voting 'em in.

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: 00:15:44

But yeah, pitch pitchforks can work.

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Yeah, that can, that can definitely work.

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: 00:15:49

Dave: I, but on the other side,

you know what Pam was actually

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talking about, I, I love that.

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Certainly the mindset of, you

know, the, the fear, uncertainty,

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and doubt that comes around money.

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I know I experience that.

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That's, that's, you know, an ongoing

conversation between you and I

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: 00:16:05

and, you know, like when you fear

this money, it's going to fear you.

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And

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Jerremy Newsome: I.

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Dave: are so many opportunities

when you, when you actually

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focus on, on making money.

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: 00:16:14

It's the one thing I was talking to my

sister about is like, you know, if I,

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: 00:16:17

if in a given day, if I'm not focusing

on what it takes in order to make

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: 00:16:21

money, and, and with that, you know,

it's through this podcast, it's through

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: 00:16:25

the, the different vehicles around

the, the, the Jerremy Newsom Empire.

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: 00:16:29

And you know, like if I'm not focusing on

that, then what am I actually focusing on?

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: 00:16:33

Because that is what.

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: 00:16:35

You know, that's what's going to

actually move the, the needle.

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: 00:16:37

It's gonna provide the freedom, it's

gonna provide the, the, the ease

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: 00:16:40

in order for me to actually live my

life and to live it, beautifully.

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: 00:16:44

And so I, I like hearing that and,

and seeing it, and hearing it from the

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: 00:16:48

point of view of like taxes, which,

which seems so, you know, crazy.

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: 00:16:52

It's like the, your, your

deep dark feelings on taxes.

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: 00:16:55

I think that that's great.

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And I, and I love hearing that from Pam.

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: 00:16:59

Jerremy Newsome: Yeah, same, same man.

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: 00:17:00

I wouldn't, I wouldn't say specifically I

learned anything brand new, although what

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I will say is it reaffirmed from a person

who is literally a professional in that

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sphere saying, Hey, taxes is paperwork.

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If you have a job.

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And you don't want to pay taxes.

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: 00:17:17

You don't have to.

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: 00:17:18

Dave: Right.

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: 00:17:19

Jerremy Newsome: kind of the lie, right?

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: 00:17:21

That's the, the lightning round.

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: 00:17:22

Like if you pay a whole bunch of

taxes, you're doing something wrong.

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You're doing something wrong.

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: 00:17:28

You, you really don't

have to pay that much.

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: 00:17:29

Like there are ways legally,

very legally, to it least.

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: 00:17:35

Decrease it, you know, and

even if you're kicking the can

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: 00:17:39

down the road a little bit.

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: 00:17:40

She mentioned some of the college plans

or IRA plans that people can open up where

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: 00:17:46

they can throw in post-tax, pre-tax money.

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: 00:17:49

You can, there's, there's

a lot of ways, right?

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: 00:17:53

Opening up an LLC costing $300 or less

in most states and getting a side hustle

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: 00:17:59

and running your side hustle through this

LLC and the side hustle is essentially

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: 00:18:02

things that you're gonna be paying for.

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: 00:18:04

Anyway, and you're gonna try to generate

revenue through that LLC or through

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: 00:18:08

that company, but the generation

of that revenue is also potentially

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: 00:18:12

gonna decrease your taxable income

'cause you're spending money on things

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: 00:18:15

you're gonna spend money on anyway.

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: 00:18:17

Call it Dave's Donuts or

Conley's Coffee, right?

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: 00:18:21

And figure out a way to sell

that particular product to other

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: 00:18:25

people who may or may not want it.

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: 00:18:26

But if they do want it and they buy it

from you, you have a revenue increase.

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: 00:18:30

AKA more cash flow in your life and

you have a taxable decrease because

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: 00:18:34

all the expenses from that company are

gonna decrease your taxable income.

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: 00:18:38

That is a math formula and you are right.

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: 00:18:42

I personally believe that anyone

who fears and, and has the financial

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: 00:18:47

stress and struggles, which we all

have from time to time, but if we

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: 00:18:51

want to dissipate that the focus

should be for at least an hour a day.

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: 00:18:58

Minimum every an hour, a day, every

day for the rest of your life.

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: 00:19:03

If you wake up and go for this hour, what

can I do to generate specifically more

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: 00:19:09

income using skills, services, tools,

networks, people, value creation, time

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: 00:19:16

talents, like she mentioned, Hey, if you,

someone keeps asking you to plan a party.

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: 00:19:21

Plan a flipping party dude.

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: 00:19:23

Like if people keep asking to do

something and you have the skills to do

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: 00:19:26

it, focus on it for a period of time,

at minimum an hour a day, which is seven

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: 00:19:30

hours a week, which everyone has that

amount of time to making more money.

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: 00:19:33

'cause you are my brother.

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: 00:19:34

Exactly correct.

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: 00:19:35

If you do make more money, everyone wants

more time freedom and more money freedom.

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: 00:19:39

And when you have both of those

things, you will feel more free.

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: 00:19:41

You'll feel more happy.

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: 00:19:42

And it's available for

anyone who wants it.

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: 00:19:45

Dave: Fantastic.

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: 00:19:46

Wrap us

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: 00:19:47

Jerremy Newsome: for our, for our

listeners out there, if you liked

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: 00:19:50

this episode as much as I did,

share it with some other peeps.

415

: 00:19:54

Give it a circulation on your social

medias, and before you do that, or while

416

: 00:19:58

you do that, or during the doing of

that, hit that five star review because

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: 00:20:02

it tells people that we are continuing

every week to post content information.

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: 00:20:10

About money, about markets, about

psychology, about people, businesses, ai,

419

: 00:20:16

politics, the combination of all of those,

the interchange and the inner connection

420

: 00:20:22

of some of the most powerful forces on

earth and how we can all take advantage of

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: 00:20:25

it, and most importantly, how we can all

get together and solve America's problems.